Department: Product Reports to: Head of Product Employment Type: Full-time Location: Remote (UK-based, with monthly London meetups) About Gocertify Gocertify is a small, bootstrapped UK tech business helping brands run smarter, more targeted reward campaigns. We verify eligible audiences such as students, key workers and seniors, so brands can move away from broad discounting, protect brand value and offer the right rewards to the right customers. We are trusted by 500+ brands, including Samsung, Sainsbury’s and FARFETCH. We work with 2m+ shoppers a year, drive £125m+ in retail sales, and have grown profitably and bootstrapped since 2020. We are a team of around 20 people, working remotely and meeting monthly in London. We care about the quality of what we build, the practicality of how it ships and the impact it has for brands, shoppers and our internal teams. Why this role exists Gocertify is growing, and our product needs to make increasingly complex journeys feel simple, useful and trustworthy. We serve brands running targeted reward campaigns, shoppers moving through verification journeys, and internal teams supporting the work behind the scenes. As the product scales, design has a bigger role to play in making these experiences clearer, more consistent and easier to use. This is a product-shaping design role. You’ll work closely with Product and Engineering to turn complex requirements into elegant, user-centred solutions, bringing strong craft, user perspective and product judgement into the decisions we make. You’ll also help evolve our design system and improve how we ship, including using AI and modern design workflows where they help us move faster or improve quality. The opportunity is to help shape product experiences used by millions of shoppers each year. Role and scope At Gocertify we’re building a strong design-first culture where we value ownership and craft. Within your role you will: Drive design excellence across product initiatives, not just single features. Balance user needs, business goals, and technical constraints confidently. Influence product direction with user insight and strong product judgement. Contribute to how we work through better processes, rituals, and decision-making. Operate as a modern designer: AI-fluent, technically curious and accountable for the quality of the experience that reaches users. Own end-to-end design delivery across product initiatives You will work on: Transforming product requirements into clear, elegant design solutions from discovery through to ship. End-to-end design execution: research, wireframing, prototyping, visual design, and handoff. Maintaining a high, intentional quality bar, making clear trade-offs when speed, scope or MVP delivery matter. Partnering closely with Product and Engineering to scope, iterate, and deliver within timelines. Design product experiences that drive adoption and customer value You will work on: Designing product experiences that communicate, educate, and drive adoption of our USP, so the product itself does the heavy lifting rather than relying solely on CS and outbound comms. In-product onboarding, guidance, feature discovery, and expansion flows that help users get value without manual intervention. Thinking creatively about how product design can help different audiences understand, adopt and get more value from us. Using product data, customer feedback and stakeholder input to identify opportunities to improve usability, engagement and conversion. Contribute to and extend the design system Design system work is a shared responsibility across the design team. In this role, you’ll help keep the system useful, scalable and connected to what we ship. You will work on: Maintaining and extending components so they remain scalable, well-documented, and easy for others to use. Helping ensure design system updates are reflected in the shipped product, working closely with Engineering and contributing small code-level changes where appropriate. Supporting consistency across the product and adjacent materials, including Marketing, Sales and internal tools. Helping non-design teams use the design system effectively. Improve design processes that make us faster and better You will work on: Continuously evaluating which processes, rituals, and ceremonies are working, and proposing improvements where they're not. Ensuring design handoff is clean, consistent, and minimises back-and-forth. Participating actively in design review and feedback loops so quality issues are caught early. Identifying where the product development process creates friction for design (or vice versa) and collaboratively fixing it. Bring AI fluency into the design practice You will work on: Using AI tools as part of your design workflow to accelerate research, ideation, copy, prototyping and decision-making. Leveraging agent-assisted coding (e.g. Cursor, Claude Code) for prototyping and component-level production work where Figma alone falls short. Sharing your AI workflows and learnings with the team, raising the collective bar on what design at Gocertify is capable of. You may occasionally take on additional responsibilities that are aligned with the role's scope and business priorities.