Principal, Marketing Analytics

About Remote Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease. We make it possible for businesses of all sizes to recruit, pay, and manage international teams. With our core values at heart and future focused work culture, our team works tirelessly on ambitious problems, asynchronously, around the world. You can find Remoters working from 6 different continents (Antarctica left to go!) and all of our positions are fully remote. With Innovation as one of the core values, we have built Automation and AI capabilities into the requirements for every role. We encourage every member of the Remote team to bring their talents, experiences and culture to the table to help us build the best-in-class HR platform. If you are energetic, curious, motivated and ambitious, be part of our world. Apply now and define the future of work! What this job can offer you This is an exciting time to join Remote and make a personal difference in the global employment space as Senior Analyst, Marketing Analytics. As a senior member of our Revenue Operations team, you won't just be crunching numbers; you will be the strategic engine behind our growth. We are looking for a highly motivated expert to be the primary partner to the Senior Manager of Planning and Analytics and the broader Marketing organization. You will take the lead on high-impact projects, moving beyond simple reporting to shape our global marketing strategy. From perfecting our attribution logic to quantifying the impact of brand awareness, your insights will directly dictate where we invest our next dollar. What you bring Professional Experience: Extensive experience in marketing analytics, specifically within B2B SaaS or high-growth enterprise environments. Attribution Expertise: Proven track record of designing and driving attribution modeling (Multi-touch) for Marketing and other Top-of-the-Funnel (TOFU) streams. Full-Funnel Vision: Deep understanding of non-paid focus areas; experience building reporting for organic growth, brand health, and Share of Voice (SoV) . Technical Proficiency: Experienced and confident in operating across the full technical stack from Snowflake to Dbt and BI tools. Stack Knowledge: Experience navigating CRM and automation systems (Salesforce, HubSpot) and modern BI tools (Sigma, Tableau, or Looker). Strategic Communication: The ability to command a room of executives, translating complex data structures into a clear narrative. Language: Professional fluency in written and spoken English. Demonstrates strong automation and AI capabilities. Writes and speaks fluent English. It's not required to have experience working remotely, but considered a plus. Demonstrates strong automation and AI capabilities and AI fluency. Key Responsibilities Advanced Attribution Modeling: Lead the development and refinement of attribution models that capture the value of Marketing and various TOFU streams, ensuring a holistic view of the customer journey. Non-Paid & Brand Analytics: Establish the framework for measuring all marketing channels. Build robust reporting for Share of Voice , organic reach, and brand sentiment to balance our performance marketing focus. Strategic Planning & Forecasting: Drive the annual and quarterly planning process for marketing investments, providing data-backed recommendations on budget allocation. LTV & Predictive Modeling: Build and maintain projected Lifetime Value (LTV) models to guide acquisition and retention strategies, ensuring high-quality signals are fed back into ad platforms. Full-Funnel Optimisation: Analyse the B2B funnel from initial awareness to closed-won revenue, identifying friction points and white-space opportunities for the growth team. Data Governance & Integrity: Act as the guardian of marketing data. Partner with RevOps to ensure data flowing from HubSpot and Salesforce remains the "single source of truth." Mentorship & Leadership: While this role may not have initial direct reports, you will act as a technical lead, mentoring senior analysts and setting the standard for analytical excellence across the team. Practicals You'll report to: Senior manager, Revenue operations Team: Revenue operations, Revenue planning and analytics Team size: No direct reports Location : For this position we welcome everyone to apply, but we will prioritise applications from the following locations as we encourage our teams to diversify; Start date: As soon as possible Application process Roughly 3.5 hours across 3 weeks Interview with recruiter Interview with future manager Interview with 2 marketing analytics team members (no managers present) Interview with VP, Growth Marketing Bar Raiser interview Prior employment verification check Remote's Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries. At first glance our salary bands seem quite wide - here is some context. At Remote we have international operations and a globally distributed workforce. We use geo ranges to consider geographic pay differentials as part of our global compensation strategy to remain competitive in various markets while we hiring globally. Our salary ranges are determined by role, level and location, and our job titles may span more than one career level. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, and market demands. The base salary range may be subject to change. At Remote, we foster internal mobility as a key element of our culture of employee growth and development, supported by a compensation philosophy that guarantees pay equity and fairness. Therefore, all compensation changes associated with an internal move will be reviewed by the Total Rewards & People Enablement team on a case by case basis. The annual salary range for this full-time position is $52,600 — $147,950 USD Benefits Our full benefits & perks are explained in our handbook at remote.com/r/benefits . As a global company, each country works differently, but some benefits/perks are for all Remoters: work from anywhere flexible paid time off flexible working hours (we are async ) 16 weeks paid parental leave mental health support services stock options learning budget home office budget & IT equipment budget for local in-person social events or co-working spaces How you’ll plan your day (and life) We work async at Remote which means you can plan your schedule around your life (and not around meetings). Read more at remote.com/async . You will be empowered to take ownership and be proactive. When in doubt you will default to action instead of waiting. Your life-work balance is important and you will be encouraged to put yourself and your family first, and fit work around your needs. If that sounds like something you want, apply now! How to apply Please fill out the form below and upload your CV with a PDF format. We kindly ask you to submit your application and CV in English, as this is the standardised language we use here at Remote. If you don’t have an up to date CV but you are still interested in talking to us, please feel free to add a copy of your LinkedIn profile instead. We will ask you to voluntarily tell us your pronouns at interview stage, and you will have the option to answer our anonymous demographic questionnaire when you apply below. As an equal employment opportunity employer it’s important to us that our workforce reflects people of all backgrounds, identities, and experiences and this data will help us to stay accountable. We thank you for providing this data, if you chose to. Please note we accept applications on an ongoing basis.