Office-Based Role
Please note: This is an office-based position located in Mijas, Málaga.
Applications from candidates seeking fully remote employment will not be considered.
Do you want full ownership of high-impact paid media, not just execution?
If you are driven by data, ROI and continuous optimisation, and you want your decisions to directly shape growth, this role gives you the space, trust and scale to do exactly that.
Your Mission
You will own the strategy, execution and optimisation of our paid media across two distinct demand engines: international lead generation for our premium residential and hospitality developments, and lead generation for our Costa del Sol estate agency. Each has its own buyer, funnel and economics, and you will run both.
Your work connects global buyers and investors with our branded residences and resort developments, while keeping a steady pipeline of qualified enquiries flowing to the estate agency.
What You Will Own
- Paid media strategy and delivery across Google Ads, Microsoft Advertising and social platforms (Meta and LinkedIn) for both the development portfolio and the estate agency.
- Budgets and scale: annual paid media budgets averaging €300,000+, scaling with performance, across multiple markets, languages and brands.
- Copy, end-to-end: research, write, test and iterate ad messaging yourself. There is no separate copywriter, so strong writing is core to the role.
- Creative direction: brief design requirements to our designers, who own visual consistency and brand standards, while taking responsibility for ensuring creative assets render and perform correctly across platforms and placements.
- Landing pages and full-funnel performance: build, test and improve landing pages, ensuring the journey from click to enquiry is measured and optimised end to end.
- Conversion tracking: define GTM and server-side tagging requirements, work with developers to implement them, and feed conversions back to advertising platforms (including Meta CAPI) so campaigns optimise for genuine business outcomes.
- Analysis and targeting: lead keyword, audience and market analysis to identify growth opportunities across international markets.
- KPI ownership: define, monitor and improve CPA, CTR, CVR and ROAS, always optimising towards lead quality, tours, reservations and sales rather than vanity metrics.
- Structured testing: run disciplined A/B testing across ads, landing pages and bidding strategies.
- Executive reporting: produce board-level reporting and recommendations, reporting directly to the Managing Director.
- Cross-functional collaboration: work closely with sales teams and telemarketing managers across markets, using lead-quality feedback to refine campaign performance.
What Will Help You Succeed
- 3+ years managing paid media with a strong, demonstrable performance focus. The scope and impact of what you have owned matters more than the number of years.
- A proven track record of ROI-driven decision-making.
- Strong copywriting skills, with the ability to research, write and test messaging that converts.
- Hands-on experience with Google Ads, Microsoft Advertising, Meta Ads and LinkedIn Ads.
- Strong analytical capability within GA4 and Google Tag Manager, including experience specifying server-side tagging and conversion feedback implementations.
- Landing page expertise, including the ability to build, critique and optimise pages for conversion.
- The ability to work autonomously while influencing wider marketing strategy.
- Experience in real estate, luxury, tourism or other high-consideration, long-cycle industries is highly desirable.
- Multi-market and multi-language campaign experience is advantageous.
- Spanish is preferred but not essential. We operate in English across our international markets.
What We Solve For You
- You will work with meaningful budgets and real commercial impact, not isolated campaigns with no follow-through.
- You will have the autonomy to propose improvements, test new approaches and scale successful initiatives.
- If you want to deepen your expertise, you can request tailored training, and the company is open to funding or arranging it.
What We Offer
- Competitive salary plus commissions, aligned with your seniority and market benchmarks.
- A dedicated AI tooling budget, enabling you to build and run the most effective modern marketing stack.
- A structured hybrid working model: four days per week in our Mijas office and one day working from home.
- Demonstrated stability, backed by the long tenure of our teams.
- Guaranteed salary payment two days before month-end, every month.
- An international environment with long-term growth projects.
- A collaborative, non-corporate culture where expertise is valued.
- The opportunity to get involved in the IDILIQ Foundation, supporting initiatives such as Kind Holidays, which provides free stays to families going through extremely difficult moments.
About IDILIQ Group
IDILIQ Group has more than 40 years of history and operates across Spain, Portugal, the UK, the US and Turkey, with new developments underway in Mallorca and the Dominican Republic.
What makes us different is our stability. We have one of the lowest employee turnover rates in the sector, with many colleagues having built careers with us for more than 20 years. Others have left, gained experience elsewhere and chosen to return.
We continue to grow internationally, but our growth is built on long-term thinking, strong fundamentals and a commitment to creating an environment where talented people can make a lasting impact.
Ready to Take the Lead?
If you want a senior paid media role where your expertise directly shapes performance and growth, we'd love to start a conversation.