PPC Executive

Company Description Hustle Marketers is a performance-focused digital marketing agency specializing in e-commerce PPC management, Google Ads optimization, and SEO services. With over 10 years of experience in paid advertising and organic growth, the team helps online brands scale revenue profitably while maximizing return on ad spend. The agency is a Google Partner and Meta Business Partner, with a 97% Job Success Score on Upwork, reflecting a strong track record of measurable results and long-term client relationships. Hustle Marketers works with e-commerce and DTC brands across platforms such as Shopify, BigCommerce, Magento, and WooCommerce, serving clients in the United States, United Kingdom, Australia, Canada, Europe, and beyond. Headquartered in India and expanding in Chandigarh, the company combines deep platform expertise with data-driven strategies to support brands in industries like retail, automotive parts, health and wellness, home improvement, hospitality, and B2B lead generation.

Role Description This is a full-time PPC Executive role based in Panchkula with a hybrid work model, combining in-office presence with 1 day work from home per week (sometimes 2 days). The PPC Executive will be responsible for planning, creating, and optimizing pay-per-click campaigns across platforms such as Google Ads, Meta Ads, and other relevant ad networks. Day-to-day tasks include keyword research, audience targeting, ad copy creation, landing page recommendations, bid and budget management, and continuous performance optimization to achieve target ROAS, CPA, and conversion goals. The role also involves setting up and managing Performance Max, Shopping, Search, and Remarketing campaigns, as well as troubleshooting issues like disapprovals, policy violations, and tracking problems. The PPC Executive will regularly analyze campaign data, prepare performance reports, present insights to stakeholders, and collaborate closely with account managers, designers, and developers to improve overall campaign effectiveness.

Qualifications

• Strong hands-on experience with PPC platforms such as Google Ads, Google Shopping, Performance Max, and Remarketing campaigns, with a solid understanding of bidding strategies and budget management.
• - Proficiency in campaign analytics and tracking tools, including Google Analytics, Google Tag Manager, and conversion tracking setups (events, pixels, UTMs), with the ability to interpret data and optimize accordingly.
• - Skills in keyword research, audience segmentation, ad copywriting, and A/B testing to continuously improve click-through rates, conversion rates, and overall campaign performance.
• - Familiarity with e-commerce platforms such as Shopify, BigCommerce, Magento, or WooCommerce, and experience with feed management or Google Merchant Center is highly beneficial.
• - Strong organizational and time-management skills, with the ability to manage multiple accounts or campaigns, prioritize tasks, and meet deadlines in a fast-paced environment.