Performance Marketing Specialist (Dutch Speaking)

Performance Marketing Specialist (Dutch Speaking) ABOUT THE COMPANY For 50 years we have been leaders in the hire of lifting and hoisting equipment. Our locations are spread over the UK and the EU. Our sister company, LGH Winches, is one of the leading winch specialists in Europe. We combine the highest quality equipment, unrivalled experience, and industry leading expertise, with excellent customer service, to offer you state of the art solutions to meet your lifting challenges. Whatever the load, whatever the location, LGH can take the strain, with unmatched reliability, range, and readiness. LGH adds specialist knowledge and know-how to your operation, lifting your team as well as your load. From a simple toe jack for manual handling, to sophisticated spreader beams for larger loads, we offer the widest range of lifting equipment, on call and ready for delivery, backed by expert advice and on-site expertise. Across the world, across all industry sectors, trust LGH – the global leaders in lifting gear hire. SUMMARY OF THE ROLE We’re looking for a native Dutch, results-driven Performance Marketing Specialist to take ownership of our digital marketing activities across Europe. This is a new in-house role designed to drive campaign performance and deliver smarter, more effective digital marketing at scale. You’ll manage and optimise multi-channel paid media campaigns, improve website and landing page performance, and collaborate with our regional marketing teams and external agencies to tailor campaigns for different markets. With an eye for analytics, you'll help us better understand how our digital activity contributes to leads, conversions, and ROI. OVERVIEW OF ACCOUNTABILITIES Paid Media & Search: Plan, execute, and optimise campaigns across Google Ads, Display, and LinkedIn Conduct keyword research, create ad copy, and manage budget allocations A/B test creatives and landing pages to improve performance Reduce CPA and improve conversion rates across campaigns SEO & Website Performance: Work with content and regional marketers to improve organic visibility Manage SEO audits and action technical improvements Track site performance and page experience (Core Web Vitals, bounce rate, etc.) Collaborate with web developers or manage CMS updates where needed Analytics & Reporting: Own performance dashboards and campaign tracking (GA4, HubSpot, etc.) Set up and manage UTM structures, conversion tracking, and attribution models Report monthly and quarterly on campaign performance and actionable insights Marketing Automation: Lead email campaign workflows in HubSpot Support lead scoring, segmentation, and engagement automation Collaboration: Work with regional marketing execs (DACH and Benelux) to localise and target campaigns Brief and coordinate with agencies on high-value projects where needed Collaborate with content and creative roles to produce effective assets QUALIFICATIONS AND EXPERIENCE Essential Native Dutch speaker 2–4 years’ experience in a performance or digital marketing role Strong hands-on experience with Google Ads and SEO (on-page and content-focused) Confident using Google Analytics (GA4), Search Console, Tag Manager, and UTM tracking Familiarity with HubSpot or other marketing automation tools Data-driven mindset with ability to interpret and act on insights Proactive, self-motivated, and comfortable managing projects independently Strong communication and collaboration skills Desirable Experience working across multiple markets/languages Technical Product Knowledge: Understanding of technical products or willingness to undergo training and self-improvement in this area. Ambitious Growth Mindset: Demonstrated ambition to grow within the role and contribute additional value to the team. WORKING PATTERN: Days: Monday to Friday Hours: 38 hours per week Lunch break: 30 minutes unpaid COMPANY BENEFITS 25 days Annual Leave (+1 per year capped at 30) Employee Assistance Program Enhance Family Leave Free Eye Tests Private Healthcare Quarterly Incentive Program Training & Development Programmes Length of Service Awards Personal Milestone Acknowledgements Free Equipment Hire Free Parking H.I.R.E Fit Hybrid working (where possible) Ability to commute/relocate: Home-based Salary: Competive Salary Department Marketing Locations Ridderkerk Remote status Fully Remote Full Time/Part Time Full Time Ridderkerk Our Perks & Benefits 🏄🏻‍♀️ Enhanced paid vacation We value that you get more time with your family and friends. Therefore we offer everybody 25 days paid vacation rising by 1 day every year to 30 days, plus Bank Holidays 🕐Hybrid Working We value work-life balance highly, therefore we have hybrid working in many of our roles. Private Health Care Every employee can receive Private Health Care upon completion of their probationary period. Regular social & team events 🕺 We have a HIRE Community who organise Regular social, team events and awards. About LGH Group LGH is one of the UK’s leading lifting equipment rental companies. As a family-owned company for over 50 years, we have made a name for ourselves by combining the highest quality equipment, unrivalled expertise, and impeccable safety standards. We support customers across the globe through continuous investment in our equipment, people and IT systems. LGH adds specialist knowledge and know-how to your operation and excellent customer service, lifting your team as well as your load. From a simple toe jack for manual handling, to sophisticated spreader beams for larger loads, we offer the widest range of lifting equipment, on call and ready for delivery, backed by expert advice and on-site expertise. LGH Winches LGH Winches is UK’s winch specialist with the largest range of winches in Europe and a true global capability, unrivalled winching expertise and a nationwide support network. LGH Winches has a 40-year history as the UK’s leading provider of winches and winch expertise & support including maintenance, inspection, testing, refurbishment, and installation of high-level access and fall protection equipment. The team has over 500 years collective winching expertise with wide industry experience across numerous sectors and applications including energy & renewables, infrasturure, cable installation, offshore cable pulling, pipelines and wind farms. Trailer Mounted Winches Base Mounted Winches Cable Drum Trailers Onsite Services Rotrex OnSite We are the UK’s leading provider of expert cradle maintenance services, fall protection equipment, cradle inspection/testing and cradle operator training. We are trusted by organisations large and small for our reliable service and fully trained experienced engineers.