Performance Marketing Specialist (Affiliate & Programmatic Advertising)

About the Role:

MarTech Union is seeking a results-driven Performance Marketing Specialist with experience in Affiliate Marketing and Programmatic Advertising to help drive customer acquisition, revenue growth, and campaign performance for our clients and internal projects.

This is a fully remote opportunity open to professionals in India. We welcome applications from experienced freelancers, consultants, and full-time marketing professionals.

Responsibilities:

• Develop and manage affiliate marketing programs and partnerships.
• Recruit, onboard, and maintain relationships with affiliates, publishers, and influencers.
• Plan, launch, monitor, and optimize programmatic advertising campaigns.
• Manage audience targeting, bidding strategies, and budget allocation.
• Track and optimize key performance metrics including CPA, CPL, CPC, CPM, CTR, and ROAS.
• Analyze campaign data and provide actionable insights for continuous improvement.
• Collaborate with internal teams to support campaign execution and growth objectives.
• Stay informed about industry trends, advertising technologies, and emerging opportunities.

Requirements:

• Proven experience in Affiliate Marketing, Programmatic Advertising, Paid Media, or Performance Marketing.
• Strong understanding of digital advertising platforms, tracking, and attribution.
• Experience managing marketing campaigns focused on measurable business outcomes.
• Analytical mindset with the ability to interpret data and optimize performance.
• Excellent communication and relationship management skills.
• Ability to work independently in a remote environment.

Preferred Qualifications:

• Experience working within a marketing agency.
• Knowledge of affiliate networks and partnership management.
• Familiarity with marketing automation, CRM systems, and analytics tools.
• Experience managing campaigns across multiple channels and markets.

Compensation:

Compensation is flexible and will be based on:

• Experience and expertise
• Performance and results delivered
• Employment arrangement (Full-Time, Freelance, Contract, or Commission-Based)

Available compensation structures may include:

• Fixed Salary
• Performance Bonuses
• Commission-Based Earnings
• Hybrid Salary + Commission

Benefits:

• Fully Remote Work Environment
• Flexible Working Hours
• Opportunity to Work with International Clients
• Performance-Based Career Growth
• Long-Term Collaboration Opportunities

Skills:

Performance Marketing, Affiliate Marketing, Programmatic Advertising, Paid Media, Media Buying, Digital Marketing, Growth Marketing, Marketing Analytics, Lead Generation, Campaign Management.