Performance Marketing Specialist

1+ year in Performance Marketing / Paid Acquisition. Experience with B2B lead generation. Experience with paid social, retargeting, display campaigns. Managing multi-channel acquisition campaigns. Experience working with landing pages and conversion funnels. Familiarity with analytics and tracking tools. Plan, launch, and optimize paid acquisition campaigns. Strong understanding of B2B lead generation and funnel logic. Ability to analyze campaign performance and optimize CPL/CAC. Experience with A/B testing and hypothesis-driven optimization. Understanding of attribution, tracking, and conversion setup. Ability to improve landing page performance and conversion rates. Data-driven decision-making. Cross-functional collaboration with Product Marketing, Sales, Design.