Performance Marketing Specialist

Ooze Studios is looking for a Performance Marketing Specialist to drive the ROI and growth of our client’s ad campaigns. You will be responsible for the performance of ads across Meta, Google Ad Manager, and LinkedIn mainly with some campaigns on Pinterest, Tiktok, and YouTube.

You will work directly with the Managing Director to deliver tangible results for Ooze’s clients. Your experience with GA4, website optimisation, ad platforms, and martech in general, will help meet Ooze clients’ growth targets.

The ideal candidate should have over 5+ years of experience in a similar role, demonstrating a proven track record of implementing and managing campaigns across digital channels. As the Performance Marketing Specialist, your excellent communication skills will be important in working collaboratively with different team members to achieve excellent results.

Why Ooze: Work Benefits

Competitive Compensation Package

• Competitive industry salary rate

• Fortnightly pay for better personal cash flow management, and Ooze covers the transfer fee for payments.

• Remuneration review after a 12-month period with the opportunity for positive adjustment based on performance.

• 4 weeks of paid leave per year after successfully passing a 6-month probationary period.

• Paid Australian (Victoria) public holidays (average 10 days per year) after a successful probationary period.

Strong Focus on Your Personal Development

• Focused coaching sessions with the Managing Director for skills and professional development

• Established fully remote work environment that's been kicking goals for over 11 years. Ooze allows you to learn and grow every day, working on ambitious projects with a team of creative, marketing, and web development experts.

• Work with a team of global talent driven by an empowering culture that nurtures growth, creativity, and success.

• Access to paid and certification courses to develop your hard skills

• High touch point 60-day training program to help embed you into the culture and master the role

We Care About Your Wellbeing

• Our healthcare insurance (after a successful probationary period) provides great coverage for hospitalisation, outpatient, and dental needs. You also gain access to a free annual physical examination.

• Core working hours structure for flexible work-life balance

• Weekly social downtime & fun quizzes with your global colleagues

Responsibilities:

As the Performance Marketing Specialist you will be responsible for the following:

Strategy (20% of workload)

• Develop and implement a strong performance marketing strategy that is aligned with client and organisational goals.

• Aligning clients business goals & objectives into digital campaigns that deliver success

Identify new audiences for social paid campaigns that will help drive to projects to meet target KPIs

• Contribute to ideal buyer research to ensure optimal alignment to audience

Identify and test new channels to meet and exceed established performance metrics

Implementation (15% of workload)

• Assist our media ad buyer where needed

• Implement changes to campaigns based on the optimisation analysis

Optimisation (60% of workload)

•. Analyse ad performance multiple times per week in Meta, Google ad manager, and LinkedIn mainly with some campaigns on Pinterest, Tiktok, YouTube.

• Analyse the whole customer journey from ad to conversion using website traffic data (Google Analytics, Hotjar, etc)

• Implement changes to campaigns based on the internal workshops and analysis

• Monitor and manage budgets and campaigns across all digital channels to drive strong return on investment

Ad-hoc (5% of workload)

• Ensure new client onboarding goes smoothly with MarTech setup

• Ensure goal and traffic tracking correctly working for campaigns

What are we looking for?

• 5+ years of working experience in a related role, preferably in an agency environment

• A strong passion for digital marketing with great understanding of acquisition and nurture marketing strategies

• Proficient in paid search and paid social

• Experience across all Paid Search ad formats & features, Dynamic & Responsive Search Ads, Ad Extensions & Call Tracking

• Experience in eCommerce ad optimisation

• Hands-on experience with CRM software, ideally ActiveCampaign

BONUS:

• Good understanding of UX and CRO principles

Skills & Qualities required for this role:

• Strong interpersonal skills

• Outstanding analytical and problem-solving skills.

• Strong attention to detail.

• Excellent written and verbal English communication skills.

About the business

Ooze Studios is an Australian creative & marketing agency working with global clients and a global team. We build industry-leading, objective focused digital products such as marketing campaigns, landing pages, websites, apps, lead magnets, etc.

We work with some of Australia’s most successful small & medium businesses from a range of industries. Check out our portfolio for some of our recent work.

We are a global team of world-class talent that provide personalised care driven by an empowering culture that nurtures growth, creativity, and success.

We are a remote-working agency, with daily in-person contact. We do have multiple forms of required communication and processes that enable us to work remotely, which must be adhered to by all team members.

We are committed to a work environment that is curious, innovative, diverse, thoughtful and gives our team members every opportunity to grow.