Performance Marketing Manager (all)

Let me introduce... With Sonia, doctors are successful doctors. We create and deploy AI-enhanced solutions that make doctors' lives easier, patients' care better, and healthcare systems more efficient. If you're an intrinsically motivated self-starter who values impactful work, join us in revolutionizing healthcare. We're looking for a Performance Marketing Manager (all ) to join our Marketing team. You will own our paid acquisition strategy on Facebook/Instagram and Google Ads — driving qualified leads from dental professionals with data-driven precision. Location: Hybrid (Luxembourg or Berlin) This is what you’ll own Paid Social Campaigns: Plan, launch, and continuously optimize Facebook and Instagram ad campaigns targeting dental practices — from brand awareness to direct conversion. Google Ads: Manage Search, Display, and Performance Max campaigns; own keyword strategy, bidding, and ad copy to maximize qualified traffic. Drive Pipeline Growth: Work with Sales to align campaign targeting with our ICP and ensure a consistent, high-quality pipeline. Analyze & Optimize: Track performance rigorously (CAC, ROAS, MQL quality, conversion rates) and iterate quickly — with weekly insights and monthly reports for leadership. Landing Pages & Funnels: Collaborate with Design to A/B test landing pages and ad creatives that convert. Attribution & Reporting: Own attribution tracking via HubSpot and GA4; ensure marketing impact on pipeline is visible and measurable. Test & Scale: Run structured tests on audiences, creatives, copy, and bidding strategies — scale what works, cut what doesn't. You’ll thrive in this role if you bring Must Haves 3–5 years of hands-on performance marketing experience with a proven track record managing Facebook Ads and Google Ads in a B2B environment. Deep proficiency in Meta Business Suite, Google Ads Manager, GA4, and HubSpot. Strong understanding of B2B funnels, conversion tracking, pixel setup, and audience segmentation. Data-driven mindset: you work with numbers, optimize based on results, and communicate performance clearly. Fluent English and German Based in or willing to work hybrid from Luxembourg. Nice to Have Experience in healthcare, dental, or SaaS marketing. Knowledge of LinkedIn Ads or programmatic advertising. Background in conversion rate optimization (CRO) and landing page testing. Meta Blueprint or Google Ads certification. Degree in Marketing, Business, or a related field. Why you’ll love working with us Full ownership of Sonia's paid acquisition channels — real budget, real impact, real results. A collaborative team that values curiosity, data, and creative problem-solving. Flexible working arrangements (hybrid or remote from Luxembourg). 30 days of annual vacation. Competitive salary depending on experience. The chance to work on a product that directly improves the daily lives of dental professionals. Ready to apply? If you're passionate about performance marketing and want to help shape how one of the most innovative dental AI companies grows in Europe, we'd love to hear from you! Please share a track record for a funnel optimization from ad to major conversion with north star KPIs. I'm Margarita and will be guiding you through the application process.