Performance Marketing Manager

Performance Marketing Manager – Remote | Google Ads, Meta, LinkedIn & Paid Media Growth Employment Type: Full-Time, Remote Working Hours: U.S. Time Zones About the Role At Pavago, one of our clients is hiring a Performance Marketing Manager to own paid acquisition strategy, campaign execution, and performance optimization across multiple digital channels. This is not a “set it and forget it” marketing role. You’ll be directly responsible for: Lead generation Paid media performance Funnel optimization Budget efficiency Revenue growth You’ll manage campaigns across: Google Ads Meta (Facebook & Instagram) LinkedIn Ads X (Twitter) Reddit TikTok Emerging paid acquisition channels If you think in funnels, obsess over metrics, and constantly test new growth opportunities, this role is built for you. What You’ll Own Paid Media Strategy & Campaign Execution Build and manage paid campaigns across: Google Ads Meta Ads LinkedIn Ads X (Twitter) Reddit Ads TikTok Ads Design full-funnel B2B lead generation strategies Launch campaigns from scratch, including: Campaign structure Audience targeting Conversion tracking Creative direction Optimization workflows Write and test high-converting ad copy Align messaging across: Paid media Organic marketing Content funnels Landing pages Optimization & Scaling Monitor campaigns daily and make proactive optimizations Improve: CTR CPC CPL CPA ROAS Conversion rates Run structured A/B tests across: Creatives Headlines Audiences Bidding strategies Landing pages Identify scalable acquisition opportunities while maintaining profitability Stay ahead of: Algorithm changes Attribution updates Privacy shifts Platform best practices Analytics, Attribution & Reporting Track campaign performance using: Google Analytics 4 (GA4) Google Tag Manager (GTM) Platform dashboards Audit and troubleshoot: Pixel setups Event tracking Attribution flows UTM structures Build performance reports focused on: Insights Trends Recommendations Revenue impact Translate campaign data into actionable growth decisions Funnel & Conversion Optimization Analyze funnel drop-offs and conversion bottlenecks Improve landing page performance and user flow efficiency Support retargeting and audience segmentation strategies Optimize campaigns for both lead quality and cost efficiency Cross-Team Collaboration Work closely with: Marketing Sales Content teams Designers Provide creative and messaging feedback based on performance data Contribute to broader: Growth marketing Lifecycle marketing Revenue generation initiatives What Success Looks Like Reduced CPL and CPA over time Improved ROAS and campaign efficiency Consistent pipeline and lead growth Strong attribution accuracy and reporting clarity Successful campaign scaling across platforms Fast testing and optimization cycles What Makes You a Strong Fit Highly analytical and performance-driven Comfortable owning campaign strategy and execution end-to-end Strong understanding of B2B marketing funnels Obsessed with testing, iteration, and optimization Able to balance creative thinking with data-driven decisions Strong communicator who can explain performance insights clearly Requirements (Must-Have) Experience 3+ years of hands-on paid media management experience Proven success managing campaigns across: Google Ads Meta Ads LinkedIn Ads Strong B2B lead generation background with measurable results Core Skills Deep understanding of: PPC strategy Audience segmentation Retargeting Funnel optimization Attribution models Advanced experience with: Google Analytics 4 (GA4) Google Tag Manager (GTM) Conversion tracking setups Ability to independently: Build campaigns Launch tracking Optimize performance Report on results Strong ad copywriting and testing skills Nice to Have Experience with: HubSpot Salesforce Marketo Experience managing: Multiple client accounts Large advertising budgets Complex campaign portfolios Google Ads or Meta certifications Familiarity with: Canva Adobe Creative Suite Funnel optimization tools What a Typical Day Looks Like Review campaign dashboards and performance trends Optimize bids, budgets, audiences, and creatives Launch new ad campaigns and experiments Audit conversion tracking and attribution flows Collaborate with content and design teams Analyze funnel performance and identify growth opportunities Build reports and present actionable recommendations In short: you drive profitable growth through structured testing, optimization, and performance-focused paid acquisition strategies. Key Metrics (KPIs) Click-Through Rate (CTR) Cost Per Lead (CPL) Cost Per Acquisition (CPA) Return on Ad Spend (ROAS) Conversion Rate (CVR) Lead and revenue growth Budget efficiency and scalability Performance is measurable. So is success. Why This Role Stands Out True ownership of paid acquisition performance Opportunity to scale campaigns across multiple platforms High-impact growth marketing environment Strong focus on testing, optimization, and measurable outcomes Growth opportunities into: Growth Marketing Lead Head of Paid Media Demand Generation Manager VP of Growth Interview Process Application Review Initial Interview Technical Interview (Campaign & Strategy Deep Dive) Final Interview with Leadership Offer & Background Verification Apply Now If you: Love performance marketing and paid acquisition Think in funnels, attribution, and conversion rates Enjoy testing and scaling campaigns Want ownership over measurable growth results This is a strong opportunity to join a fast-moving, performance-driven marketing environment.