Performance Marketing Manager

About LiveFlow LiveFlow is building the next-generation accounting and finance platform. We help finance teams automate reporting, streamline workflows, and replace outdated manual processes with modern, AI-powered software. We’ve raised over $21M from leading investors including YC Continuity , Valar Ventures, Seedcamp , and others. We’re now looking for a highly analytical, hands-on Performance Marketing Manager to help scale our paid acquisition engine across digital channels. The Role We’re looking for a Performance Marketing Manager to own and scale paid digital acquisition at LiveFlow. You’ll be responsible for planning, launching, optimizing, and reporting on campaigns across Google, LinkedIn, Meta, YouTube, and emerging paid channels — with a strong focus on driving qualified pipeline and efficient customer acquisition. This is a highly analytical and execution-oriented role. We want someone who is deeply comfortable inside ad platforms, understands attribution and conversion tracking, and knows how to scale campaigns through rigorous testing and performance analysis. You’ll work closely with Marketing, Sales, Product, and Design to improve funnel conversion, landing page performance, creative effectiveness, and overall pipeline generation. What You’ll Do Own paid acquisition strategy and execution across Google Ads, LinkedIn, Meta, YouTube, and retargeting channels Manage campaign setup, audience strategy, bidding, budgeting, creative testing, and optimization Build and scale qualified pipeline-generating paid programs focused on SQLs, Revenue, and CAC Monitor performance daily and make data-driven optimization decisions across campaigns, landing pages, and creative Partner with Content, Web, Sales and Product Marketing to develop high-performing ad creative and messaging Improve conversion tracking, attribution, and funnel measurement across the marketing stack Analyze campaign performance and communicate insights clearly to leadership Launch and evaluate experiments across targeting, creative, offers, landing pages, and new acquisition channels Collaborate with Sales to improve lead quality and pipeline conversion Help build scalable reporting infrastructure and performance dashboards What We’re Looking For 4–7 years of experience in performance marketing or paid acquisition, preferably in B2B SaaS Deep hands-on expertise in Google Ads, LinkedIn Ads, and Meta Ads Strong understanding of conversion tracking, attribution, pixel/CAPI implementation, and funnel analytics Experience managing meaningful paid media budgets with clear pipeline or revenue accountability Strong analytical skills and comfort working with marketing performance data Experience running structured A/B tests across ads, audiences, landing pages, and offers Familiarity with HubSpot, Salesforce, Google Analytics, and modern marketing analytics tooling Ability to operate independently in a fast-moving startup environment Strong preference for candidates with agency experience or experience managing multiple accounts/business lines simultaneously Excellent communication skills and strong attention to detail Nice to Have Experience in fintech, accounting, finance, or SMB SaaS Experience with ABM channels (LinkedIn, Direct Mail, and offline channels) Digital Marketing Agency background Familiarity with offline conversion tracking and revenue attribution models Experience collaborating closely with RevOps or Marketing Ops teams Role Location This role can be based in San Francisco or remote within the United States.