Performance Marketing Lead

Description We're hiring a Performance Marketing Lead to own paid acquisition end-to-end. You'll run the channels, write the copy, build the landing pages, and defend your numbers in weekly pipeline reviews with the founders. No team underneath you — you'll build AI agents to handle the ops that don't need a human. We don't need someone to set up from scratch. We need someone to own, optimize, and scale what's already working. OTE is $110–135K, and you'll know your bonus math on day one. About Us Bolder Apps is a product development studio that partners with US-based startups and established companies to build and scale innovative digital products. We specialize in AI-powered development, full-cycle product creation, and engineering team augmentation. Our mission: build bolder, faster, and smarter. Our Culture & Values (read before applying) We move fast. We take ownership. We work with AI, not against it. And we expect everyone to bring ideas, not wait for instructions. There are no daily checklists, no micromanagement, and no corporate politics. Instead, you'll have autonomy, trust, and a team that's always ready to help you grow. At Bolder Apps, impact matters more than titles, and curiosity matters more than seniority. If you want a place where you can level up fast and actually see your work making a difference — welcome aboard. Responsibilities Own all paid acquisition channels — directory listings, pay-per-lead programs, paid search, paid social — and their ROI Track CAC, LTV, and payback period for every paid source; report against pipeline and revenue targets weekly in front of the founders Build and run landing page tests to improve conversion on paid traffic Manage the experimentation budget — propose the test, ship it, kill it or scale it based on data Build AI agents to automate bid management, creative iteration, and reporting so the repetitive ops don't live on your plate Take over an active HubSpot instance with lead source attribution and contact-level qualification tracking; improve it Operate across a modern measurement stack (HubSpot, GA4, GSC, custom MCP integrations) with a defined ICP and a backlog of experiments ready to ship