Performance Marketing Creative Strategist

Performance Marketing Creative Strategist | Conversion-Focused Designer

Remote | Full-Time | Contractor (PJ)

About the Role

We are looking for a highly skilled Performance Marketing Creative Strategist to create and optimize high-converting ad creatives and landing pages that drive measurable business results.

This is a hands-on role for someone who combines strong design skills, direct response marketing knowledge, and a data-driven mindset. You will work closely with the paid media team to develop creative concepts, improve conversion rates, and continuously test new ideas across multiple client accounts.

Responsibilities

• Design high-performing Meta ad creatives, including static ads and carousels.
• Develop creative concepts, messaging angles, and campaign ideas.
• Build and optimize landing pages using SwipePages or similar platforms.
• Write ad copy, headlines, hooks, landing page copy, and CTAs.
• Analyze CTR, CVR, CPL, and other key performance metrics.
• Run A/B tests and implement conversion-focused improvements.
• Use heatmaps and user behavior data to identify optimization opportunities.
• Conduct competitor research and bring new creative insights to the team.
• Provide creative direction for video ads and marketing campaigns.
• Maintain brand consistency across multiple client accounts.

Requirements

• 5+ years of experience in Performance Marketing Design, Direct Response Marketing, CRO, or a similar conversion-focused role.
• Strong experience designing Meta ad creatives with proven performance results.
• Experience building and optimizing landing pages for lead generation.
• Proficiency with Figma, Adobe Creative Suite, Canva Pro, SwipePages (or similar), Hotjar, and AI design tools.
• Strong understanding of A/B testing, conversion optimization, consumer psychology, and full-funnel marketing.
• Ability to analyze performance data and translate insights into creative improvements.
• Experience writing ad copy, headlines, hooks, and landing page content.
• Fluent English, both written and spoken.
• Highly proactive, detail-oriented, self-managed, and results-driven.

Nice to Have

• Experience with home services, home improvement, or local lead generation.
• Familiarity with Meta Ads Manager and Google Ads.
• Video creative direction experience.
• Direct response copywriting background.
• Experience with tools such as Meta Ad Library, Foreplay, or Minea.

Why Join?

• Own both creative strategy and execution.
• Direct impact on campaign performance and lead generation results.
• Fast-paced, performance-driven environment.
• Exposure to multiple industries and marketing challenges.

Performance Marketing, Creative Strategist, Conversion Rate Optimization, CRO Specialist, Direct Response Marketing, Meta Ads Designer, Facebook Ads Designer, Landing Page Designer, Landing Page Optimization, SwipePages, Figma, Adobe Creative Suite, Canva Pro, Lead Generation, Creative Strategy, Paid Media, Paid Social, A/B Testing, Conversion Copywriting, Funnel Optimization, Growth Marketing, Digital Marketing Designer.