Performance Funnel Architect (AI-Driven)

Performance Funnel Architect (AI-Driven) Impact Scale is hiring a Performance Funnel Architect (AI-Driven) to design, build, and optimize the marketing funnels that power our paid traffic campaigns. This role works directly with media buyers, campaign engineers, and developers to launch and improve high-performing landing pages, lead forms, and conversion flows across multiple offers and verticals. We operate in a fast-paced performance marketing environment , so speed, experimentation, and data-driven decision making are essential. The right person for this role enjoys building funnels, testing new ideas quickly, and continuously improving conversion performance. What You’ll Do • Build and launch high-converting funnels including landing pages, lead forms, quizzes, and sales flows • Design the full consumer journey and conversion path • Analyze funnel performance and optimize based on engagement and conversion data • Run structured A/B tests to improve CTR, CVR, CPL, and overall funnel performance • Implement tracking including UTMs, pixels, server-side events, and postbacks • Work closely with media buyers to support rapid testing and campaign scaling • Collaborate with designers and copywriters to produce clean, conversion-focused layouts • Build interactive funnel components such as multi-step forms, quizzes, calculators, and dynamic content blocks • Troubleshoot funnel issues and support quick iteration cycles when campaigns need adjustments • Maintain organized documentation and structure for funnel builds across campaigns What We’re Looking For • Experience building high-converting funnels in a performance marketing environment • Strong understanding of conversion rate optimization (CRO) and consumer behavior • Experience with funnel builders such as Webflow, WordPress, GoHighLevel, ClickFunnels, or similar platforms • Familiarity with tracking and attribution systems like Everflow, RedTrack, or similar tools • Comfort using AI development tools such as Builder.io , Cursor, Lovable, or other AI-assisted tools • Ability to build, test, and iterate quickly in a fast-moving campaign environment • Strong communication skills working with media buyers, engineers, and developers What We Offer • Competitive salary ($80k – $120k depending on experience) • Performance bonuses tied to funnel and campaign performance • Remote work environment with flexible schedules • Direct collaboration with experienced media buyers and leadership • Exposure to large-scale campaigns and rapid testing environments • Clear growth path into Senior Funnel Architecture, CRO Leadership, or Campaign Engineering