Performance & Digital Marketing Manager

ENKO EDUCATION Performance & Digital Marketing Manager Multiple Countries | Full Time | Mid-Senior Level Contract Type: Permanent | Team: Central Marketing + Network of Schools Join Enko Education on our mission to unlock potential in Africa Enko Education is an international school network with Africa at heart and the world in mind. We are building a network of African International Schools in 10 African countries, offering an education accessible to more Africans that gives them the world's best universities through innovative programmes leading to globally recognised qualifications. Since 2014, Enko Education has helped thousands of students secure admission to top universities such as Yale College, Sciences Po, Ecole Polytechnique, and the University of Toronto. Backed by leading development finance institutions, we are on track to reach 20,000 students by 2028. We are looking for a sharp, data-driven marketer who is equally at home strategising on digital acquisition and rolling up their sleeves to implement, measure and optimise. You will own the full growth funnel, from the first impression to a signed enrollment, working across the central team and the network of schools, orchestrating agencies and internal stakeholders to drive results. Do you thrive at the intersection of data, technology and marketing? Do you have a strong bias for action and a passion for impact? Then we want to hear from you. Apply now and embark on a journey of transformation with Enko Education. Your Impact As Performance & Digital Marketing Manager, you will be the engine behind Enko's digital acquisition and enrolment pipeline. You will work closely with Management, school directors, admissions teams and external agencies to build a marketing machine that scales across African markets. Performance Marketing & Paid Acquisition Strategy & Execution: Develop and own the paid media strategy across Google Ads, Meta, and YouTube for both the group and individual schools. Agency Management: Brief and oversee external agencies or freelancers, ensuring they are held accountable to strict performance targets and KPIs. Conversion Optimization: Design and iterate on conversion funnels, including landing pages, lead capture forms, and retargeting sequences through structured A/B testing. ROI Tracking: Own and report on key metrics such as CAC, ROAS, and CPL to measure pipeline contribution. Website & Digital Infrastructure Digital Ecosystem: Own Enko’s central and school websites, focusing on UX, page speed, SEO, and conversion rate optimization. Martech Stack: Manage the CMS and audit our marketing technology stack to implement robust tracking and tools that improve performance without adding complexity Growth & Demand Generation Organic & Local Growth: Drive SEO/AIO strategies and develop local acquisition playbooks to empower individual campus teams. Lead Nurturing: Design and automate workflows in Pipedrive to convert inquiries into booked admissions appointments. Sales Alignment: Work closely with admissions teams to close the loop between marketing leads and enrolled students. Analytics & Reporting Single Source of Truth: Build and maintain dashboards tracking pipeline health and channel performance across all schools. Insights: Deliver actionable weekly and monthly insights to school leadership to drive data-informed decisions Your Profile Experience: At least 5+ years in performance or growth marketing, ideally managing multi-site or multi-market digital acquisition. Technical Mastery: Proven track record in running paid campaigns (Google/Meta) and a strong command of funnel optimization and A/B testing. Toolbox: Hands-on experience with CMS (WordPress/Webflow) and marketing automation/CRM tools (Pipedrive is a plus). Mindset: Data-driven, autonomous, and results-oriented with a strong bias for action. Languages: Fluency in both English and French is mandatory. (English version) Equal Opportunities & Safer Recruitment Enko Education is an equal opportunities employer, committed to inclusivity, diversity, and valuing difference. Enko Education schools are committed to child safeguarding and promoting the welfare of students and young people, and we expect all staff, volunteers, and third parties to share this commitment. Our safer recruitment practices aim to ensure that only individuals committed to child safeguarding join our schools. You can read our Safer Recruitment Statement here . Successful candidates must provide a police clearance (or equivalent) from every country where they have lived in the past 10 years before signing an employment contract . Reference checks with previous employers will also be conducted for each successful candidate. About Enko Education International education with Africa at heart and the world in mind . Enko Education is a fast-growing network of 15 international schools in 10 African countries, offering international education with Africa at heart and the world in mind. Our mission is to make high-quality international education accessible to more African learners and to guide them towards the world’s best universities through innovative programmes leading to globally recognised qualifications. Since 2014, Enko Education has helped thousands of students secure admission to top universities such as Yale College, Sciences Po, École Polytechnique, and the University of Toronto. Backed by leading development finance institutions and funds including Proparco, I&P, Adiwale, BIO Invest, Oiko Credit and Liquid Africa, we are on track to reach 20,000 students by 2028. Learn more on our website . (French version) Égalité des chances & Recrutement sécurisé Enko Education est un employeur qui respecte l’égalité des chances, attaché à l’inclusion, à la diversité et à la valorisation des différences. Les écoles Enko Education s’engagent à protéger les enfants et à promouvoir le bien-être des élèves et des jeunes, et attendent de l’ensemble du personnel, des bénévoles et des tiers qu’ils partagent cet engagement. Nos pratiques de recrutement sécurisé visent à garantir que seules les personnes partageant notre engagement rejoignent nos écoles. Vous pouvez consulter notre Déclaration sur le recrutement sécurisé ici . Les candidats retenus doivent fournir un extrait de casier judiciaire (ou équivalent) pour tous les pays dans lesquels ils ont vécu au cours des 10 dernières années avant de signer un contrat . Des vérifications de références seront effectuées auprès des employeurs précédents pour tout candidats retenu pour un rôle. À propos d’Enko Education Une éducation internationale avec l’Afrique au cœur et le monde en perspective. Enko Education est un réseau en pleine croissance de 15 écoles internationales dans 10 pays d’Afrique, offrant une éducation internationale de qualité à un coût accessible. Notre mission est de faciliter l’accès des apprenants africains aux meilleures universités du monde grâce à des programmes innovants menant à des diplômes mondialement reconnus. Depuis 2014, nous avons accompagné des milliers d’élèves vers des universités de premier plan telles que Yale College, Sciences Po, l’École Polytechnique ou encore l’Université de Toronto. Avec le soutien d’institutions financières de développement et de fonds tels que Proparco, I&P, Adiwale, BIO Invest, Oiko Credit et Liquid Africa, nous visons à scolariser 20 000 élèves d’ici 2028. Pour en savoir plus, visitez notre site internet .