Performance Creative Strategist (Incogni)

We’re designing, developing, and growing Incogni – a privacy-tech product that helps people protect their personal data online. With Incogni, anyone can automatically remove their personal information from data brokers and other third-party companies. Join our Experience Design team and help shape the experience for a product that’s making privacy simple for everyone. If you’re a self-driven expert who loves combining creativity with analytics and thrives on turning data into design decisions that move key metrics, keep reading. If you want to: Own the creative strategy for paid channels, aligning messaging and formats with business and performance goals; Turn performance data into clear, creative insights, concepts, and testable hypotheses; Lead creative ideation for new campaigns, angles, and formats like static, video, UGC, and native-style ads; Define and prioritize a structured creative testing roadmap across different platforms and funnel stages; Brief, review, and guide designers, video editors, copywriters, and occasionally freelancers to ensure high-quality, on-strategy output; Analyze creative performance to identify scalable patterns in hooks, narratives, visuals, and calls-to-action; Continuously iterate on winning creatives to extend their lifecycle and improve efficiency; Research competitors, market trends, and platform updates to proactively evolve our creative strategy; Document learnings and build internal creative playbooks and best practices; Collaborate closely with other teams, contributing to channel strategy and budget efficiency. And you can check off: Proven experience driving performance through ad creatives; A strong understanding of performance metrics like CTR, CPA, and ROAS; The ability to think strategically while staying hands-on with concepts, scripts, and creative reviews; Comfortable owning decisions and defending creative choices with data; Being a clear communicator who can align creative and performance teams. Here’s the deal: Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development; Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks; Tools of your choice: choose technical equipment and the tools you need to do your best; Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations; Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs; Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world; Premium Surfshark accounts: for you, your family, and friends; Gross salary: 3100-4300 Eur/month for the Lithuanian market, 17600-23000 Pln/month for the Polish market. It may vary depending on your skills and experience.