Paid Social Specialist

We grow tour operator businesses. Through marketing software and expert services, TOMIS generates more direct bookings for your business, makes sense of your marketing and sales data, and streamlines your operations. Job Title: Paid Social Specialist Department: Paid Advertising Reports To: Senior Paid Social Team Manager Work Location: In-office, Hybrid, or Remote Role Overview The Paid Social Specialist is a strategic and execution-focused role responsible for owning paid social campaigns across Facebook, Instagram, and emerging platforms for TOMIS clients. This role works cross-functionally with Marketing Managers, Google Ads Specialists, and leadership to deliver measurable results for clients in the tourism industry. This position blends creative and analytical expertise — from developing compelling ad creative to building audience strategies and analyzing performance data. The Paid Social Specialist is expected to operate independently in day-to-day campaign execution while contributing to broader marketing strategy and departmental growth. Role & Responsibilities Paid Social Strategy & Campaign Management Develop, implement, and continuously optimize paid social strategies across Facebook, Instagram, and other relevant platforms Manage and execute campaigns across multiple client accounts aligned with client goals, budgets, and revenue targets Design and produce ad creatives (copy, visuals, formats) that are compelling, on-brand, and performance-driven Adjust bidding strategies, budgets, and targeting to maximize ROI Identify and resolve underperforming ads and audiences to improve campaign efficiency Audience Development & Budget Management Develop, test, and refine audience segments to optimize targeting Implement lookalike and custom audience strategies to increase reach and relevance Navigate privacy updates and adapt audience strategies accordingly Build budget recommendations based on CPA targets and historical performance Share budget insights with team members and leadership to inform best practices Performance Reporting & Client Communication Compile and analyze monthly performance reports including spend, revenue, and engagement metrics Present insights and strategic recommendations to clients Share broader trends and service-level insights with upper management Maintain regular communication with clients and internal teams on performance and optimizations Manage client expectations with transparency and data-backed insights Cross-Platform Collaboration Partner with Google Ads Specialists and Marketing Managers to align paid social within broader marketing strategies Ensure cohesive messaging across digital channels (search, email, social, etc.) Collaborate on testing and launching new paid channels (e.g., Reddit, Snapchat, YouTube Shorts) Client Audits & Internal Development Conduct paid social audits for prospective clients to support the sales process Develop templates, audience frameworks, and campaign guidelines for team-wide use Contribute to internal processes and evolving best practices within the paid advertising department Continuous Learning & Industry Awareness Stay current on platform updates, algorithm changes, and emerging trends Participate in webinars, events, and networking to maintain expertise Proactively bring new ideas and innovations to improve campaign performance and team knowledge Desired Additional Skills Experience with creative development and performance optimization Strong understanding of social media trends and platform changes Advanced problem-solving skills for complex campaign challenges Enthusiasm for testing and scaling new platforms and strategies Physical Working Conditions The following physical requirements represent those necessary to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. Sitting – 90% Standing – 5% Walking – 5% Bending – Occasionally Kneeling – Some Lifting – Up to 25 pounds Reaching – Regularly Telephone Use – Yes Computer Use/Manual Dexterity – Yes Ability to Travel – Up to 10% Position Highlights Opportunity to be part of a rapidly growing paid advertising department within a company with strong product-market fit in the tourism industry Exposure to a variety of clients and marketing strategies across multiple platforms Opportunity to test and innovate on emerging paid social channels Collaborative, cross-functional team environment Flexibility to work remotely or in-office What We Offer You Competitive salary, based on experience Unlimited PTO and growth opportunities Comprehensive health insurance plan 401(k) with company match Company-wide outdoor adventures Discounts on outdoor industry gear and experiences Company wellness program with gym reimbursements Dog-friendly office environment Powder day ski policy #LI-Remote #LI-Hybrid #LI-Onsite