Paid Search Specialist

The Paid Search Specialist is a role primarily responsible for monitoring, managing, reporting, and supporting planning for paid search programs. This position should have an understanding of the program strategy and objectives to ensure a flawless execution and reporting approach that aligns with campaign goals and objectives. This position accurately executes programs while closely monitoring campaigns and delivering reporting that aligns with and accomplishes our client’s goals and objectives. Ad Operations is not a part of this role, and candidates with only AdOps experience (even if it included Search) do not meet our criteria. The starting rate for this role is 7 USD per hour. Please note that the final rate will depend on your skills and experience. Job Responsibilities Campaign Execution and Management: Independently execute paid search programs through all stages, including planning, implementation, monitoring, and reporting. Oversee the day-to-day management of paid search campaigns across various platforms (Google Ads, Bing Ads, etc.). Optimize campaign performance through continuous monitoring, testing, and adjustment of keywords, ad copy, and landing pages. Monitoring and Reporting: Closely monitor paid search campaigns, making real-time adjustments to optimize performance. Deliver accurate and insightful reporting that aligns with and achieves our client’s goals and objectives. Strategy Alignment: Understand the program strategy and objectives to ensure alignment with execution and reporting approaches. Collaborate with cross-functional teams to support planning for paid search programs. Ad Operations Exclusion: This role does not involve Ad Operations responsibilities, and candidates with only AdOps experience, even if including Search, will not meet our criteria. Minimum 5 years of experience independently executing paid search programs through all stages Experience in the pharmaceutical/healthcare category Strong understanding of Search Engine Marketing mechanisms and optimization techniques Experience with the US market Fluent English – written and oral Understanding of metrics and analytical thinking Working knowledge of Google Ads, Google Analytics, and Microsoft Office Excel Preferred Qualifications Working knowledge and experience using Tableau Experience in leading a team System Requirements At least 15mbps for the main internet and at least 10mbps for backup A desktop or laptop that has an i5 processor with at least 8 GB RAM and an i3 processor for backup Note: Back-ups should still be able to function when there is a power interruption A webcam Noise-canceling USB Headset Quiet, Dedicated Home Office Smartphone Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth. Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field. Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward. Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards. Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment. Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.