About this role
Company and Vision PlanetArt’s vision is to be the leading seller of personalized and make-on-demand products worldwide. We provide consumers with unmatched tools and content and an unparalleled end-to-end customer experience that result in high-quality, meaningful finished products and memorable celebrations of life events. The company’s brands include the popular FreePrints and FreePrints Photobooks apps and the industry leading SimplytoImpress card and stationery site, as well as Personal Creations, CafePress and ISeeMe! Visit www.planetart.com to learn more about our brands. We have more than 500 team members across multiple offices, primarily in Calabasas CA, San Diego CA, Woodridge IL, Minneapolis, MN and Pleasanton, CA. We also have team members in two company-owned offices in China, as well as in Europe. Job Overview PlanetArt is looking for a Paid Search Marketing Manager to support the company’s Marketing Department. PLEASE NOTE: Candidates must be local to or willing to relocate to the Pleasanton area as we operate on a hybrid work model (3 days onsite, 2 remote) What You’ll Do Key Responsibilities Optimize and grow campaigns on Google Ads and Microsoft Ads - growing revenue and maximizing Return on Ad Spend. Initiate and execute tests. Collect and analyze data, identify trends and insights in order to achieve maximum ROI. Manage campaign expenses and stay on budget. Optimize landing pages and the sales funnel. Work closely with our dedicated Google Account Manager and try out all the new Google Betas – staying at the cutting edge of Search Engine Marketing. Track, analyze and report on results.