Paid Search Manager

Role Paid Search Manager, EMEA Hearts & Science | Omnicom Media Raison d’Être You will lead the day‑to‑day delivery, optimisation and governance of paid search campaigns across EMEA via our Hub in London for ON Running as part of a unified digital activation strategy. As an Agent of Change, you will bring technical depth, curiosity and collaborative leadership to the client, network and agency team. You will turn complex paid search signals into clear strategic direction, platform data into actionable optimisation plans and brand ambition into paid search‑driven growth. You operate at the centre of activation across our international hub, using shared workflows, governance frameworks and platform tools in sync with our teams in the US. Responsibilities Campaign Strategy & Optimisation Lead day-to-day optimisation of paid search campaigns across Google, Microsoft, and other platforms Support cross-channel activation across paid search, Performance Max, and emerging performance channels Analyse performance data to identify growth opportunities and optimisation priorities Manage bid strategies, audience targeting, and budget pacing Develop structured test-and-learn roadmaps to drive incremental performance Reporting & Insights Produce weekly and monthly performance reports for client stakeholders Translate campaign data into clear, actionable insights and recommendations Monitor KPIs including ROAS, CPA, conversion volume, and incremental growth Support the development of cross-channel performance dashboards Campaign Setup & Quality Assurance Oversee campaign setup, trafficking, and platform configuration Media plan creation and adherence to planning and approval process Adherence to paid search finance and reconciliation process Ensure strict QA processes for campaigns, tracking, and budgets Review tracking implementation and collaborate with analytics teams where required Creative & Messaging Development Develop ad copy proposals and creative recommendations Collaborate with creative teams to ensure messaging aligns with brand and performance goals Identify opportunities for creative testing and messaging optimisation Vendor & Platform Collaboration Work closely with platform partners and vendors (Google, Microsoft, third-party tools) Identify and activate beta opportunities, new ad formats, and platform innovations Ensure campaigns leverage the latest platform capabilities Cross-Market Collaboration Work with a global team across multiple markets Share best practices and performance learnings across regions Coordinate with local teams on market nuances, language considerations, and cultural relevance Client experience Act as a point of contact for the client across search planning, optimisation & innovation Drive forward business continuity via client aligned quarterly priorities, QBRs & status meetings Work with the client on the roadmap for search maturity & innovation Lead the cadence and creation of client facing paid search case studies & opportunity showcases Team management Oversee 2x search executives and offshore teams Skills & Experience 3+ years experience in paid search or performance marketing Strong in platform experience with platforms such as: Google Ads Microsoft Ads SA360 or equivalent Experience with performance marketing reporting and optimisation Strong analytical skills and comfort working with campaign data Experience working in fast-paced, multi-market environments Nice to Have Experience with paid social or programmatic platforms Experience working with ecommerce or retail clients Additional language skills (French, German, Spanish, etc.) Familiarity with automation tools or bid optimisation platforms Residence Omnicom, Bankside 2, Southwark Street, London, with flexibility as required for EMEA collaboration. Who We Are A global media agency delivering connected, emotionally intelligent media through a proactive, boutique service for international clients. We Are On A Mission To turn change into competitive advantage for our clients—moving beyond superficial data to unlock the power of emotional connection. As Agents of Change, we help brands harness shifts in culture, technology, media and consumer behaviour to drive growth beyond borders. How We Work Our clients receive a high touch partnership that integrates the best of Omnicom’s reach, breadth and capability—making it easier, better and faster for brands to grow internationally. What We Deliver We identify growth audiences, orchestrate integrated media experiences and create predictable value worldwide. Powered by Omnicom, our ‘Heart & Science’ approach across audience creation, experience planning, digital, data, partnerships and operations, we deliver synchronized, value creating activation centrally and in collaboration with our local network. Flexible Working At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30. We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work. Be Your Best We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at [email protected] to let us know how we can support you. Diversity, Equity & Inclusion at OMG At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented. We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.