Paid & Performance Marketing Leader

Job Position: Paid & Performance Marketing Lead Company: Pro Coffee Gear Location: Remote (global) Type: Full-time Reports to: VP of Product & Growth About Us: Pro Coffee Gear is a fast-growing ecommerce and wholesale distributor of commercial and home espresso equipment. We serve cafés, roasters, restaurants, and serious home baristas with new and refurbished espresso machines, grinders, and accessories from the most respected brands in coffee. We’re building a disciplined, data-driven growth engine — and paid media is a critical part of that foundation. About the Role We’re hiring a Paid & Performance Marketing Lead to take charge of customer acquisition across paid channels and shape how this function evolves as we grow. This role combines strategic oversight with hands-on involvement. You’ll guide external partners, oversee performance across key platforms, and gradually build internal capabilities to reduce reliance on agencies. You’ll be responsible for turning paid media into a consistent, scalable driver of revenue. This position is ideal for someone who wants real ownership, enjoys working across teams, and is motivated by building systems that deliver measurable growth. What You’ll Do Acquisition Strategy & Channel Management Develop and execute paid acquisition plans across core platforms such as Google and Meta. Allocate budgets across channels and campaigns to maximize return. Define success metrics and ensure performance aligns with business goals. Continuously refine strategy based on results and changing market conditions. Agency Oversight & Performance Accountability Manage relationships with external media agencies and ensure high-quality execution. Review campaign strategies, validate recommendations, and provide direction. Hold partners accountable to performance targets and business outcomes. Ensure campaigns reflect brand standards and commercial priorities. Building Internal Capabilities Identify opportunities to shift campaign ownership from agencies to internal teams. Create a phased plan to bring more execution and strategy in-house. Establish workflows, tools, and best practices to support internal operations. Contribute directly to campaign setup, optimization, and testing when needed. Google Ecosystem (Primary Growth Driver) Oversee performance across search, shopping, and automated campaign types. Align campaigns with product availability, priorities, and lifecycle stages. Improve conversion by optimizing keywords, feeds, and landing page alignment. Meta Ecosystem (Awareness & Retention) Lead campaign strategy across audience acquisition and retargeting efforts. Collaborate with creative teams to develop and iterate on ad content. Ensure campaigns support longer buying journeys and customer education. Testing & New Channel Development Explore and evaluate additional acquisition channels such as Reddit, LinkedIn, and partnerships. Design structured experiments with clear goals and decision criteria. Scale successful initiatives and discontinue underperforming ones efficiently. Performance Tracking & Insights Monitor campaign performance and provide clear reporting on key metrics. Analyze results to identify trends, risks, and growth opportunities. Improve tracking, attribution, and data accuracy over time. Share actionable insights with leadership to inform decision-making. Cross-Team Collaboration Work closely with merchandising, lifecycle marketing, creative, and sales teams. Align paid efforts with product launches, promotions, and inventory constraints. Ensure consistency across messaging, targeting, and customer experience. Why Join Take full ownership of a core growth function with measurable business impact. Shape the future of paid media within a scaling company. Work cross-functionally with high visibility across the organization. Build and refine a performance marketing engine from the ground up.