Paid Media Specialist - 1099 - Contract

Overview Job Title: Paid Media Specialist – Contract - 1099 Location: Marlton, NJ/Hybrid About HomeSource: Our organization is a fast-growing, data-driven marketing and technology company that partners with clients across multiple industries to accelerate growth through performance marketing, analytics, and automation. We are seeking a highly skilled and analytical Paid Media Specialist (Contract/1099) to join our team on a project basis. This role is ideal for an experienced digital marketer who thrives in a fast-paced, collaborative environment and is passionate about delivering measurable results through integrated, multi-channel paid media campaigns. Summary: Are you a results-oriented marketer with a proven track record in digital advertising, omni-channel strategy, and ROI-driven optimization? The Paid Media Specialist will manage full-funnel paid media initiatives across Google Ads (Search, Shopping, PMAX), Meta, Microsoft Ads, OTT/CTV, and programmatic platforms. You’ll be responsible for setup, optimization, performance analysis, and strategic recommendations—ensuring campaigns meet client KPIs and budget targets. This remote contract position offers flexibility, creative autonomy, and the opportunity to support multiple high-growth clients and 6–7 figure annual budgets. Qualifications 3–5 years of experience managing multi-channel paid media campaigns. Proven expertise in Google Ads (Search, Shopping, PMAX), Meta Ads Manager, and Microsoft Ads. Experience running OTT/CTV and/or programmatic campaigns. Strong analytical mindset with mastery of GA4, Tag Manager, Search Console, and platform-specific analytics. Ability to interpret complex data, build performance stories, and turn insights into action. Knowledge of Manufacturer Co-Op advertising (preferred but not required if a strong willingness to learn is demonstrated). Proficiency with keyword research tools (SEMrush, Ahrefs), feed management, and attribution frameworks. Excellent communication, organization, and reporting skills. Ability to work independently as a contractor while collaborating effectively with a distributed team. Bachelor’s degree in Marketing, Communications, or a related field preferred. Responsibilities Campaign Strategy & Execution Develop, launch, and manage paid media campaigns across search, social, shopping, OTT/CTV, PMAX, and programmatic platforms. Build, scale, and optimize campaigns across Google, Meta, Microsoft Ads, and retail-focused placements. Manage Google Shopping feeds, Merchant Center diagnostics, and PMAX asset groups. Execute audience segmentation, keyword research, and cross-channel creative testing. Oversee daily pacing, bid strategies, and budget allocations from $15,000 to $800,000 annual in ad spend Collaborate with Account Strategists, creative and content teams to produce compelling and conversion-driven ad assets. Co-Op & Compliance Understand and follow Manufacturer Co-Op guidelines, including compliance for GE, Whirlpool, Electrolux, Bosch, and similar brands. Manage co-op submissions, pre-approvals, performance documentation, and guideline adherence. Ensure campaigns meet formatting, brand, and reporting requirements for reimbursement. Performance Optimization & Analytics Monitor and analyze campaign performance with a focus on CAC, ROAS, conversion rates, LTV insights, and efficiency metrics Configure and validate conversion tracking via Google Tag Manager, including event tagging, data layer usage, and tracking purchase or quote values. Utilize A/B testing, attribution modeling, and audience insights to refine campaigns. Prepare weekly/monthly reports highlighting KPIs, trends, and strategic actions. Leverage analytical platforms including GA4, Google Tag Manager, Search Console, Meta Business Suite, Google Ads, Microsoft Ads, Merchant Center, and additional campaign management tools. Client & Team Collaboration Work closely with internal teams and clients to align on goals, strategy, and performance updates. Participate in quarterly business reviews and contribute to forward-looking paid media roadmaps. Stay current on new digital advertising trends (ex: AI Max), emerging platforms, and algorithm shifts. Compensation at HomeSource This is a 1099 contract position with compensation based on project scope and experience. Contract length and workload may vary based on client needs and performance outcomes. Where You’ll Work You will experience the best of both worlds with our innovative hybrid work model. Imagine having the freedom to work from the comfort of your own home three days a week, while also enjoying the energy and camaraderie of our vibrant office environment for two days. It's the perfect fusion of flexibility and collaboration that empowers you to thrive. At the heart of our culture is a commitment to fostering an exceptional work-life balance. We believe that your personal well-being is as important as your professional growth. With our unique approach, you can seize control of your schedule, dedicating focused days to conquer tasks from home and immersing yourself in the team synergy at our office. What We Offer Competitive salary Growth-oriented environment with potential for career Collaborative and inclusive company Access to cutting-edge technologies and tools Equal Opportunity Statement HomeSource provides equal employment opportunities to all applicants and employees. We prohibit discrimination and harassment of any type with regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.