Paid Media Manager

Background:

Agilio Software Group is a leading UK healthcare operations software provider, delivering integrated, mission‑critical solutions across primary care, dental, pharmacy, hospital, and veterinary organisations.

The Fresh is a specialist digital marketing agency within the Agilio Software Group, working exclusively with healthcare and dental clients across the UK. We partner with a diverse portfolio of practices, delivering performance-led digital strategies that drive real patient acquisition and measurable growth.

This is an exciting opportunity to join the team at a pivotal stage of growth, with a clear focus on scaling our Meta Ads and local lead generation capability across our client base.

Job purpose:

We’re looking for an experienced, commercially sharp Paid Media Specialist (Meta-focused) to join our fully remote team.

This role is heavily focused on Meta Ads (Facebook & Instagram) and local lead generation for dental and healthcare practices. You’ll take ownership of campaign strategy, setup, optimisation, and performance — with a clear focus on driving high-quality enquiries at efficient cost per lead.

This is a hands-on role. You’ll be as comfortable diagnosing why a campaign isn’t converting as you are presenting clear, performance-led insights to clients. You’ll work closely with Account Managers and the wider digital team, bringing both deep technical expertise and strong commercial awareness.

You will be responsible for:

• Leading the strategy, setup, and optimisation of Meta Ads campaigns across a portfolio of dental and healthcare clients
• Managing local lead generation campaigns, optimising for high-quality patient enquiries
• Supporting Google Ads activity (Search/PMax) where required, with Meta as your primary focus
• Taking full ownership of campaign performance — from build through to reporting and optimisation
• Setting up and troubleshooting tracking (Meta Pixel, GA4, GTM, conversion events, attribution)
• Identifying and driving growth opportunities across accounts:

--Budget scaling

--Audience expansion

--Creative testing

--Offer and messaging optimisation

• Collaborating with the wider team on:

--Landing page improvements

--Funnel optimisation

--Creative briefs and testing plans

• Delivering clear, insight-led performance reports to internal teams and clients

--Contributing to the development of paid social best practice, playbooks, and processes

The skills and experience which we are looking for in a Paid Media Manager are:

Essential

• Strong hands-on experience managing Meta Ads campaigns, with a focus on lead generation
• Proven success delivering local lead generation results (e.g. service-based businesses, clinics, practices)
• Agency-side experience managing multiple client accounts

Deep understanding of:

--Audience targeting

--Creative testing frameworks

--Funnel optimisation

--Cost per lead and lead quality

• Experience with Meta Business Manager, GA4, and Google Tag Manager
• Strong analytical skills — able to turn performance data into clear actions
• Confident communicator, comfortable engaging with both internal teams and clients
• Highly organised, able to manage and prioritise across multiple accounts

Desirable

• Experience working with dental, healthcare, or other regulated/professional services sectors.
• Familiarity with CRM integrations and lead tracking beyond standard pixel events.
• Experience using Google Ads scripts or automation tools to manage accounts at scale.
• Understanding of SEO and how paid and organic channels interact.

Additional Information

Location: Remote

Job type: Full-time, permanent, some out of hours work may be required from time to time.

Salary: Competitive salary and generous benefits

Income Protection

Life Assurance

Enhanced pension

Health Cash plan

28 days annual leave + bank holidays

Sick pay scheme

A range of flexible benefits available through our Agilio Flex portal

If you feel you have what it takes to join our team, we look forward to receiving your application!