Paid Media Manager

About Rocket Clicks At Rocket Clicks, we help Family Law Firms grow through focused, performance-driven digital marketing. We are not a generalist agency. We are building the definitive growth partner for family law firms by combining deep marketing expertise, real law firm operating experience, and a disciplined approach to execution. Our team thrives on solving hard problems, improving client performance, and building trusted long-term relationships. We care about results, and we also care about how the work gets done. Our culture is rooted in six core values: Proactive – We anticipate opportunities and act before problems arise. Disciplined – We remain focused and committed to excellence. Candid – We communicate clearly and directly. Empathetic – We understand and respect the perspectives of others. Accountable – We take ownership of results, good or bad. Results-Oriented – We focus on outcomes, not busyness. If these values resonate with you, you’ll feel right at home at Rocket Clicks! The Ideal Candidate You are a well-rounded paid media operator who can run every part of the discipline, with particular strength in platform execution and AI-assisted workflow. You can build and manage campaigns across Google Ads, Local Service Ads, Meta, Microsoft Ads, and the rest of the paid stack, but the work that comes most naturally to you is the platform layer: account structure, bidding strategy, conversion tracking, audience design, and budget pacing. You work independently. When CPA spikes, conversion volume drops, or a campaign behaves in a way no one can explain, you investigate it, find the root cause, and put together a fix. You read the tracking. You check the queries. You inspect the auction data and the landing page experience. You do not need a checklist to know where to start. You are also fluent with modern AI tools. You use them every day, and you build workflows, prompts, and custom skills that other people on the team can run. You know where AI speeds up the work and where it produces output that is not usable. You can execute, review other people's work, and mentor Paid Media Specialists. This role is technical and operational. Strategy is owned by the Director of Paid Media. If you want to do strong, well-rounded paid media with platform depth and AI fluency at the center of it, this is a fit. POSITION SUMMARY The Paid Media Manager is the senior execution and quality role on the Rocket Clicks Paid Media team. Reporting to the Director of Paid Media, this role is responsible for paid media execution across all assigned client accounts, with particular ownership of campaign architecture, bidding and budget management, conversion tracking, search query review, AI workflow development, quality control of deliverables, and direct mentorship of Paid Media Specialists. This is a step above the Paid Media Specialist role. The Paid Media Manager is responsible for making sure the work is correct across every layer of paid media, that platform builds are clean, that deliverables are accurate, and that the team's AI-assisted processes improve over time. Required: Proficiency across all aspects of paid media, advanced platform expertise across Google Ads and Meta, fluency with AI tools and AI workflow design, and the ability to diagnose problems independently. Pay range monthly: USD 3,000 - 4,500 per month Location: Remote-Philippines (100% Work From Home) Work Schedule: 8AM to 5PM Central Standard Time Employment Type: Independent Contractor (40 hours/week) Key Responsibilities & Objectives Campaign Execution Build and manage paid search, Local Service Ads, Performance Max, display, video, and paid social campaigns across Google Ads, Meta, Microsoft Ads, and the rest of the paid stack. Own account architecture across client accounts, including campaign and ad group structure, keyword segmentation, audience definitions, asset feeds, negative lists, and the exclusions that protect spend. Diagnose CPA spikes, conversion drops, lead quality issues, and performance shifts. Trace symptoms to root cause across bidding, tracking, creative, audience, query mix, and landing page. Lead search query analysis, audience and placement reviews, and bidding model tuning. Identify wasted spend, junk queries, fraud signals, and bid strategy mismatches. Own conversion tracking integrity, including Google Tag Manager, server-side tagging, offline conversion uploads, Google Analytics 4 events, and call tracking integrations. Translate platform findings into clear, actionable recommendations for account managers, creative, content writers, and developers. Review the implementation of paid recommendations end-to-end. Verify that what shipped matches what was specified. Stay current on platform updates, bidding model changes, policy shifts, and how AI-driven ad products affect targeting, creative, and measurement. Creative Development & Landing Page Strategy Direct ad creative production by writing creative briefs that specify the offer, audience, message hierarchy, intent stage, format requirements, and testing structure. Structure responsive search ad copy, headlines, descriptions, and asset extensions for CTR and quality score, with messaging that matches search intent and landing page promise. Plan creative variants across formats, including responsive search assets, Performance Max creative, Meta image and video, and retargeting sequences, so each placement gets the right asset at the right stage. Build conversion paths that connect ad, message, and landing page cleanly, with no friction between click and intended action. Review and improve existing landing pages and ads for message match, conversion rate, mobile experience, and load speed. Identify creative gaps based on funnel stage, audience segment, competitor pressure, and offer testing needs. Surface underperforming creative and landing pages that should be refreshed, retired, or rebuilt. Review creative and landing page work before launch for platform compliance, message alignment, conversion soundness, and adherence to brand standards. Partner with creative teams, copywriters, and developers to make sure published work matches the brief, the offer, and the campaign structure it lives within. AI Workflow Development & Process Engineering Design, build, and refine AI-assisted workflows that speed up paid media research, audit production, creative review, query analysis, reporting, and documentation. Develop reusable AI prompts, skills, and standard operating procedures that the Paid Media team can run repeatedly with consistent quality. Identify high-friction, high-volume tasks across the paid media discipline and replace manual repetition with reliable AI execution paths. Test new AI tools, model versions, and integrations. Validate output quality before rolling anything out to the broader team. Document AI workflows so they are transferable, auditable, and improvable by anyone on the team. Use AI to speed up work without producing unreviewed or generic output. Keep human review on anything client-facing. Performance Diagnosis & Reporting Monitor paid KPIs across assigned accounts, including spend, impressions, CTR, CPC, CPL, CPA, conversion rate, lead quality, ROAS, and pacing. Diagnose what is changing and why. Pull the platform, query, creative, audience, and tracking signals that explain the movement. Identify patterns across accounts and surface platform or executional fixes that can be rolled out broadly. Conduct competitive paid analysis to understand what is structurally different between winning and losing advertisers in a given market. Improve the clarity of paid media reporting so both clients and internal teams understand what changed, why it changed, and what action is being taken. Quality Control & Team Support Review paid media deliverables for platform accuracy, build quality, tracking integrity, and client readiness. Mentor Paid Media Specialists on platform execution, query and audience analysis, problem diagnosis, AI tool use, and clear communication. Help define sprint priorities at the execution level by estimating effort, identifying dependencies, and flagging platform risk. Serve as the technical escalation point for complex paid media issues across the team. Contribute to documentation, templates, checklists, QA processes, AI workflow libraries, and internal training resources. Collaboration & Cross-Functional Execution Work closely with Account Managers to make sure platform findings and execution outcomes are translated cleanly to clients. Partner with creative and content teams to make sure ad copy, design, and landing page work supports the campaign and the audience it lives in front of. Collaborate with designers and developers to verify that paid recommendations are scoped, implemented, and QA'd correctly. Participate in internal discussions and contribute platform insight from client accounts. Strengthen the feedback loop between execution, QA, reporting, and client-facing communication. Innovation & Continuous Improvement Test new paid media tools, platform features, and AI processes that improve speed, accuracy, or output quality. Help Rocket Clicks strengthen its family law paid media execution playbook through testing, documentation, and shared findings. Identify responsible, high-leverage uses of generative AI in paid media research, audit work, creative review, and analysis. Share findings, prompts, workflows, and lessons with the broader team so the team improves over time. Success Metrics (KPIs) Account Performance: Assigned accounts show measurable improvement in lead volume, lead quality, CPA, ROAS, and local search performance. Diagnostic Accuracy: Performance issues are correctly diagnosed at the root-cause level, and recommendations resolve the actual problem. Operational Excellence: Deliverables are completed on time, meet platform quality standards, and support a 95% or higher sprint completion rate. Team Development: Paid Media Specialists improve in platform knowledge, query and audience analysis, AI workflow use, and execution quality through coaching and feedback. Quality Control: Paid media work across assigned accounts is reviewed carefully, implemented correctly, and aligned with the Rocket Clicks methodology. AI Workflow Impact: New AI workflows, skills, and processes are introduced that meaningfully improve speed, quality, or consistency of paid media execution. Leadership & Collaboration: Positive feedback from Paid Media leadership, Account Managers, and cross-functional peers regarding platform depth, ownership, and clarity. What It Takes To Succeed In This Role Advanced Paid Media Expertise: Deep working knowledge of Google Ads, Local Service Ads, Performance Max, Meta Ads, Microsoft Ads, account structure, bidding strategies, conversion tracking, audience design, budget pacing, and platform QA. Conversion Tracking Fluency : Ability to set up and audit Google Tag Manager containers, server-side tagging, GA4 events, offline conversion imports, and call tracking, and to identify where measurement is breaking. Search Query & Audience Analysis : Proficiency reviewing search query reports, audience overlap, placement reports, and demographic breakouts to find waste, fraud, and conversion-quality issues. Local Paid Media Knowledge: Working understanding of how to improve performance in competitive local markets through Google Local Service Ads, geo targeting, location bid adjustments, and call-driven conversion paths. Creative Direction & Landing Page Sense: Ability to brief, structure, improve, and review ad creative and landing pages for message match, conversion rate, and platform compliance. AI Fluency & Workflow Building: Strong working command of modern AI tools such as Claude, ChatGPT, and similar platforms, including prompt design, custom skill or workflow creation, and the ability to build AI-assisted processes that scale across a team. Critical Thinking & Independent Problem Solving: Ability to investigate ambiguous problems, form a working hypothesis, run diagnostics, and resolve the issue without needing direction. Quality Orientation: High standards for accuracy, structural soundness, and client-ready output. Leadership Without Ego: Ability to mentor others, share knowledge, and give feedback without needing direct authority. Communication: Ability to explain complex paid media issues in plain, practical language for internal teams, developers, and client-facing stakeholders. Executional Discipline: Comfort managing multiple accounts, deadlines, dependencies, and sprint priorities without losing technical detail. Curiosity & Adaptability: Ongoing investment in learning and testing as platforms, bidding models, and AI continue to change. Education Bachelor's degree in Marketing, Communications, Business, Computer Science, Data Analytics, or a related field preferred. Paid media, analytics, or platform certifications are a plus, including Google Ads, Google Analytics 4, Meta Blueprint, Microsoft Advertising, or similar platforms. Experience 4 to 7 years of professional paid media experience, preferably in an agency environment. Proven track record of paid media execution that improved lead volume, lead quality, CPA, ROAS, or local search performance. Strong hands-on experience with Google Ads campaign builds, Local Service Ads management, Meta Ads, and complex troubleshooting. Experience directing or reviewing paid creative production, including creative briefs, ad copy guidance, landing page recommendations, and conversion path design. Hands-on experience using and building AI workflows in day-to-day paid media work, including prompt engineering, custom skill or workflow creation, and AI-assisted execution at scale. Comfort reading conversion tracking implementations and identifying issues at the tag level, including ability to write specs, work alongside developers, and verify implementation. Familiarity with Google Ads, Google Local Service Ads, Meta Ads Manager, Microsoft Ads, Google Tag Manager, Google Analytics 4, CallRail or equivalent call tracking, Looker Studio, or similar platforms. Experience working within WordPress or similar CMS environments, including familiarity with how landing pages, plugins, and template logic affect paid performance and tracking. Prior experience in local paid media, legal marketing, family law, or service-based industries strongly preferred. Experience mentoring junior team members or reviewing paid media work preferred. Benefits 10 Paid Vacation Days per year 5 Paid Sick Days per year 10 Paid Company Holidays per year Parental and bereavement leave Performance bonus plan Schedule: Monday to Friday 8AM-5PM Central Standard Time Work Location: Remote - PH (Philippines)