About this role
NeoWork is hiring a LinkedIn Media Buyer & Paid Ads Lead to manage and optimize B2B paid campaigns for a fast-growing partner. This role is focused on owning LinkedIn advertising efforts end to end, from campaign setup and audience targeting to performance analysis and continuous optimization. You will work closely with marketing and revenue teams to execute data-driven campaigns, test creatives, and improve pipeline performance. This role is ideal for someone who is highly analytical, comfortable working with CRM data, and confident operating independently in a remote, async environment. Responsibilities Manage LinkedIn ad campaigns end to end, including setup, budgeting, bidding, and optimization Build and refine audience targeting strategies, including matched audiences from CRM data Upload, segment, and maintain audience lists from Salesforce or similar platforms Execute A/B testing on creatives, messaging, and campaign structures Monitor campaign performance and optimize based on key metrics (CTR, CPL, conversions) Analyze data to identify trends, insights, and opportunities for improvement Develop clear and actionable performance reports for stakeholders Collaborate with marketing and creative teams to align campaign strategy and assets Scale high-performing campaigns while maintaining efficiency and ROI Stay up to date with LinkedIn Ads updates, best practices, and industry trends