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📝 Paid Media Specialist, are you there? Hey there! We're looking for a Hey there! We're looking for a Paid Media Specialist for a performance-focused digital advertising agency serving the travel, tourism, and hospitality industries. If you are analytical, detail-oriented, and experienced with Google Ads, Meta Ads, TikTok, and LinkedIn Campaign Manager, keep reading! 🌎 100% Remote 💵 Salary in USD 📍 Latin America — Reporting to the U.S., Eastern Time 🕒 Full Time 🇬🇧 Advanced English About our client ? ?You will be working for our client, a digital advertising agenc y that is a performance-driven media bran d focused on the travel, tourism, hospitality, and entertainment industries. They work closely with property and destination brands to execute paid media, social, and OTT strategies that maximize returns and improve brand positioning . About Athyna 🙋 🏻Athyna is a Global Talent Platform, helping align world-class talent with the best employment opportunities across the glob e.We believe in the future of work. That's why we are a 100% globally distributed team across 5 continent s.We believe in people, and we value freedom, integrity, quality, and sustainabili t y.We're proudly carbon neutral as an organization and 5% of all revenue funds impact-driven startups & climate tech. We're very keen on social impact — we truly care about everyone on our team, and we want to make the world a better place for all of u s. In your day-to-day, you will ? ?🏼Build, launch, monitor, and optimize paid media campaigns across Google Ads, Meta Business Manager, TikTok Ads Manager, and LinkedIn Campaign Mana gerManage campaign structures, audiences, creative testing, bidding strategies, budgets, and performance settings across multiple client accou ntsTrack key metrics including CTR, CPC, CPM, CPA, ROAS, and budget pacing, and turn that data into actionable optimizati onsUse GA4 to analyze campaign performance, traffic quality, and conversion paths, and set up or troubleshoot tracking via Google Tag Mana gerPrepare performance reports with clear insights and recommended next steps for internal stakehold ersCollaborate with account directors and strategy leads to align media execution with client business go alsMonitor budgets and pacing across accounts, flag issues early, and recommend shifts based on performance d ata Skills you hav e 🚀3+ years of hands-on paid media experience, preferably in an agency environ mentStrong experience managing campaigns in Google Ads and Meta Business Man agerHands-on experience with TikTok Ads Manager and LinkedIn Campaign Man agerWorking knowledge of GA4, GTM, conversion tracking, pixels, event setup, and attribu tionExperience optimizing campaigns against performance goals such as leads, bookings, ROAS, CPA, or conversion vo lumeStrong analytical skills with the ability to turn data into clear recommendat ionsHigh attention to detail and ability to manage multiple accounts, platforms, and deadlines simultaneo uslyExcellent written and spoken Eng lish Skills that will make you stand o ut 💥Google Ads, Meta Blueprint, TikTok, and/or LinkedIn Ads certifica tionsExperience working with hospitality, travel, tourism, lifestyle, or destination b randsProficiency with Looker Studio, reporting dashboards, or similar analytics toolsStrong presentation skills and confidence explaining campaign performance to cl ientsExperience comparing cross-channel performance and making budget allocation recommenda tions You'll be entitled t o 🙌🏼💵 Salary in USD🎄 U.S. ho lidays🌴 Uncapp ed PTO