Paid Digital Marketing Specialist

Optus is an Australian telecommunications company, delivering more than 11 million services to our customers every day across mobile, broadband and digital solutions. As a Paid Digital Marketing Specialist , you will take charge of developing, executing, and optimizing paid media campaigns across various platforms. Your expertise in digital marketing, performance marketing, biddable channels, paid media, digital media, google search, social marketing, and digital agency is preferred. You will have a keen eye for detail and data-driven decision-making, that will help the business achieve their business goals. Your day to day will consist of Lead the development and execution of biddable media strategies for assigned products or categories, ensuring alignment with product goals and Optus’s business objectives. Design and provide strategic direction and recommendations on biddable campaigns across SEM, programmatic, social, and affiliate channels. Continuously analyze campaign performance, making data-driven adjustments to optimize ROI, CPA, CTR, CPO’s and other key metrics. Lead and mentor a team of 1-2 Biddable Analysts, providing support and guidance to help them excel in their roles and grow professionally Prepare and deliver comprehensive briefing responses to internal teams and stakeholders, ensuring clear communication of campaign objectives, updates, and expectations What makes you perfect for the role At least 5 years experience across digital marketing, performance marketing, biddable channels, paid media, digital media, google search, social marketing Proficiency in digital advertising tools and platforms such as Google Ads, Google Analytics, Facebook Ads Manager, and programmatic technologies. Proven experience in budget management across various biddable channels to achieve strategic objectives and maximize ROI Experience with advanced analytical tools for tracking, measuring, and optimizing campaign performance Futurist with a passion for innovation, dedicated to implementing cutting-edge strategies that enhance campaign performance and achieve product-specific goals. Proven ability to collaborate effectively with agency partners to drive full-funnel strategies and achieve campaign objectives Excellent interpersonal and communication skills, with the ability to work effectively with various stakeholders and influence decisions What’s in it for you? Competitive remuneration and employee discounts. Make life easier (and more affordable) with $80 monthly credit and 25% off Optus products and unique shopping discounts with our retail partners. Flexible working arrangements with opportunities to work three days in the office, two days remote or home. Vibrant and collaborative office campus that includes cafes, convenience store, chill out zones, GP, post office, gym and on-site childcare centre. Competitive leave policies, including additional 'Connected’ days to focus on culture, family, health, community, or whatever’s important to you. We support growing families with inclusive, carer-neutral paid Parental Leave of up to 16 weeks. Direct your own development and build future-ready skills with Optus U’s industry-focused micro-credentials, developed with La Trobe and Macquarie Universities. Build meaningful connections through employee-led networks and diversity initiatives including Culture Connect, Elevate Women, Disability Network and Express Yourself (LGBTQIA+). Put your wellbeing first with free access to counselling and support services, 24/7 — in-person, by phone, SMS, or video. At Optus, we are strengthened by others and that means valuing diversity and saying ‘yes’ to embracing individual differences. We are committed to ensuring that our application process provides an equal employment opportunity to all job seekers, including individuals from diverse gender, cultural and linguistic backgrounds, individuals with a disability, individuals identifying as being part of the LGBTQIA+ community, individuals who may have served in the armed forces or who identify as Aboriginal and/or Torres Strait Islander. We also want to do our best to make our recruitment process inclusive. If you require any adjustments or accessibility support to participate fairly and equitably in the recruitment process, please email [email protected] or call 1800 309 170. We're here to help. When you contact us, please advise your preferred method of contact and we will be in touch within 48 hours. For more information on Diversity, Inclusion & Belonging at Optus, please visit https://www.optus.com.au/about/inclusion-diversity