Paid Creative & Content Strategy Manager | REMOTE | $90,000 - $110,000 base salary range
My client is a rapidly growing omnichannel wellness beverages brand. They are seeking a creative-minded growth marketer who can bridge performance insights and content execution to help drive customer acquisition across digital channels. This individual will be responsible for developing high-impact advertising concepts, overseeing content production, and ensuring creative assets are continuously optimized to improve campaign effectiveness.
Success in this role requires equal parts strategic thinking, project leadership, creative intuition, and analytical decision-making. The ideal candidate understands how compelling creative influences business performance and can transform marketing objectives into scalable content systems that drive measurable results.
This role is ideal for someone who enjoys operating at the intersection of marketing performance and creative execution. You are naturally curious, highly organized, comfortable making decisions, and energized by testing new ideas. You can zoom out to think strategically while remaining willing to jump into execution when needed.
Key Areas of Ownership:
Creative Performance Leadership
- Lead creative strategy for customer acquisition initiatives across major social and digital advertising platforms.
- Build testing plans designed to uncover new messaging, positioning, and creative opportunities.
- Identify emerging trends, audience behaviors, and performance insights that can be translated into new campaign concepts.
- Develop advertising frameworks, campaign themes, and conversion-focused content approaches that support growth objectives.
- Partner with internal stakeholders to align creative initiatives with broader acquisition goals.
Content Development & Execution
- Translate campaign strategies into actionable production plans.
- Develop content briefs that provide clear creative direction, messaging priorities, deliverable requirements, and testing variables.
- Guide concept development from initial ideation through final asset delivery.
- Ensure projects remain on schedule while maintaining quality and performance standards.
- Provide constructive feedback to creative contributors throughout the production process.
External Partner Management
- Serve as the primary point of contact for agencies, production vendors, freelance creators, and external creative resources.
- Maintain accountability for timelines, deliverables, and quality of work.
- Evaluate partner performance and recommend improvements to production workflows and resource allocation.
- Ensure all externally produced content aligns with brand guidelines and campaign objectives.
Creative Analytics & Optimization
- Analyze content performance to identify patterns, winning concepts, and opportunities for improvement.
- Monitor engagement and conversion metrics to assess creative effectiveness.
- Develop iteration plans that build upon successful campaign elements.
- Collaborate with growth and media teams to ensure creative learnings are incorporated into future initiatives.
- Establish processes that support ongoing creative experimentation and optimization.
Creator & Influencer Content Programs
- Support the development of creator-driven advertising initiatives.
- Participate in creator selection, briefing, and content review processes.
- Ensure creator assets align with campaign goals and performance expectations.
- Work alongside influencer and partnership teams to maximize the effectiveness of creator-led campaigns.
Hands-On Content Creation
- Step into content production when speed, timing, or project needs require additional support.
- Capture and develop social-first content including product features, brand storytelling, event coverage, and creator-style assets.
- Assist with rapid-turn creative production and campaign launches.
- Occasionally travel to support content capture, events, and strategic marketing initiatives.
What Success Looks Like
Within this role, success is measured by your ability to:
- Increase the effectiveness of creative testing programs.
- Improve the consistency and speed of content delivery.
- Drive stronger campaign performance through creative innovation.
- Scale successful concepts through thoughtful iteration.
- Build productive relationships with creators, agencies, and production partners.
- Contribute meaningfully to customer acquisition and growth objectives.
Qualifications:
Required Experience
- 4+ years of experience in creative strategy, performance marketing, digital content, or growth-focused marketing environments.
- Strong understanding of social advertising ecosystems and content-driven acquisition strategies.
- Experience turning performance data into actionable creative recommendations.
- Proven ability to manage multiple projects simultaneously in a fast-paced environment.
- Excellent organizational, communication, and project management skills.
- Ability to balance strategic planning with hands-on execution.
Preferred Experience
- Consumer products, wellness, lifestyle, beverage, or retail brand experience.
- Experience working with agencies, production vendors, or creative partners.
- Familiarity with user-generated content and creator marketing programs.
- Working knowledge of video editing platforms and content production tools.
- Portfolio showcasing both strategic campaign development and content execution.
Offering:
- $90,000 - $110,000 base salary range
- Competitive annual bonus target
- Full benefits options - medical, dental, vision
- 401K plan
- Unlimited PTO + 12 paid holidays
- FULLY REMOTE (Must be based in US)