(Paid) Content Creator & Social Media Manager

Content Creator & Social Media Manager

We make graphic tees rooted in Indian cultural memory — Bollywood, cricket, Doordarshan, the streets. We're looking for someone who gets the reference and can say it well.

Compensation ₹5,000 / mo

Type Part-time / Freelance

Location Remote-friendly

Platforms Instagram · X · YouTube Shorts

About Nabbe

Nabbe is an Indian graphic tee brand built around cultural nostalgia — vintage Bollywood posters, All India Radio, street corner objects, cricket fields.

We're a small, design-first brand. Our voice is warm, witty, and culturally specific — we don't explain the joke, because our audience already gets it. We're building a community that remembers.

What You'll Do

Reels & Short-form Video

Concept, shoot, and edit 4–6 Reels/month — product reveals, cultural reference content, behind-the-scenes drops

Feed & Carousel Posts

Design or direct static posts that feel editorial, not promotional. Consistent visual language across grid

Captions & Copy

Write captions that land — our tone is knowing and understated. No "shop now 🔥" energy

Community Management

Respond to DMs and comments on Instagram and X; build the relationship, not just the follower count

Drop Campaigns - Build pre-drop hype: countdowns, teasers, launch-day content across all platforms for each new collection

UGC & Reposts - Source, curate, and repost customer content; develop a simple UGC pipeline with tagging incentives

Hashtag & SEO Strategy - Research and maintain a rotating hashtag set; move away from broad tags toward culturally specific ones

Weekly Reporting - Track reach, saves, shares, and profile visits. Shares are our north star — optimise for them

Who We're Looking For

You don't need a degree in marketing. You do need to care deeply about Indian pop culture — enough that you can write a caption referencing a 1994 Doordarshan show and know exactly who'll get it.

Fluent in Instagram — Reels algorithm, saves vs. shares, Story Highlights, the whole thing

Can write sharp, concise copy in both English and Hinglish without it feeling forced

Basic video editing skills — CapCut, InShot, or anything that gets the job done at 9:16

Has a genuine interest in Indian cultural history, retro aesthetics, cinema, or music

Comfortable working with a small brand — you'll own the channels, not take orders on them

Based in India; Noida/Delhi NCR is a bonus but not required

Nice to have: Experience growing a brand (not just a personal page) from under 1,000 followers. If you've helped a small D2C or creator brand find its voice on Instagram, that matters more to us than follower count.

What You Won't Have to Do

We believe in focused roles. You won't be asked to run ads, handle customer support tickets, manage logistics, or do graphic design from scratch — we have systems for those. Your job is to make the brand feel alive online.

Perks

Free tees — you wear what we make

Creative freedom on content direction; we'll brief the intention, you bring the idea

Flexible hours — we care about output, not check-ins

First-hand experience building an Indian D2C brand from early stage

Apply

Send us three things: your Instagram handle or any social work you've done, two caption examples written for Nabbe (pick any two products at nabbe.shop), and a one-line answer to — what's a piece of Indian pop culture we should make a tee about and why?

Email

[email protected]

Subject - Content Creator — [Your Name]

Deadline - Rolling — apply early