About this role
About the Role: We're looking for a data-driven and creative Paid Ads Manager - Meta to lead the strategy, execution, and optimization of paid advertising campaigns across Meta platforms. This role combines performance marketing, audience targeting, and campaign analysis to drive customer acquisition, lead generation, and revenue growth for ecommerce brands. The ideal candidate is analytical, proactive, and experienced in managing high-performing Meta campaigns while continuously testing creatives, audiences, and funnel strategies to improve results. They should be comfortable working with performance metrics, optimizing budgets at scale, collaborating with cross-functional teams, and staying ahead of paid media trends and platform updates. Responsibilities: Core Tasks: Design, implement, and manage paid advertising campaigns in Meta Develop audience targeting strategies, ad creatives, and campaign structures aligned with marketing goals Monitor daily performance metrics including ROAS, CPA, CTR, CPC, and conversion rates Conduct A/B testing on creatives, copy, audiences, and landing pages to improve performance Optimize budgets and bidding strategies to maximize ROI and scale winning campaigns Collaborate with creative, CRO, and marketing teams to align messaging and funnel strategy Track and report campaign performanceStay updated on platform policy changes, trends, and best practices in paid media Perform other marketing and lead-gen related tasks as needed Must-Have: 3+ years managing paid ads campaigns on Meta Experience managing spend of $10k - 50k+ per month (preferably ecommerce brands) Intermediate experience in Google Sheets / Excel for basic campaign reporting Familiarity with ad targeting and segmentation techniques Strong written and verbal English communication skills Ability to work full-time EST Nice-to-Have: Experience working in an agency environment (US experience preferred) Certifications in Meta Ads and / or Google Ads Familiarity with Gmail and Slack for internal comms