Own and evolve the Odos brand identity, from tone and visuals to narrative positioning
Build the Odos story: Who we are, what we stand for, and why it matters now
Define and document brand voice, tone, and messaging guidelines
Craft memorable taglines, product narratives, campaign slogans
Lead the creation of a hero brand video or bold launch campaign
Partner with the Head of Product and Design Lead to ensure brand cohesion across UI/UX
Drive mindshare in the DeFi ecosystem via storytelling, ecosystem hooks, and cultural fluency
Guide agency, content, and design partners (or build your own creative crew)
Help us become unforgettable at conferences, podcasts, Twitter, and beyond
Have built or evolved a Web3 brand (protocol, product, or media) — or created viral narratives
Think in memes, archetypes, and emotional hooks, not just features
Have agency or startup experience as a brand strategist, creative director, or narrative PMM
Are a strong writer who can do tone-shifting across platforms (tweets, decks, hero copy)
Understand DeFi deeply and can make complex ideas feel intuitive
Have a nose for cultural moments and know how to make them your own
Have led cross-functional initiatives with design, growth, and product