Mid-Senior Designer (AI Creatives & Animation)

This role is for one of the Weekday's clients Salary range: Rs 600000 - Rs 720000 (ie INR 6-7.2 LPA) Experience: 3+ yrs Location: Remote (India) Job Type: full-time We are looking for a creative and detail-oriented Mid-Senior Designer to contribute to a fast-paced FMCG-focused project, creating visually compelling digital content and campaign assets. This role is ideal for someone who combines strong design fundamentals with modern AI-powered creative workflows and motion design expertise. You will be responsible for developing high-quality visual content that enhances brand storytelling, drives engagement, and supports marketing objectives across digital platforms. The ideal candidate has experience working on consumer-facing brands, understands contemporary design trends, and can effectively leverage AI tools to accelerate creative production while maintaining exceptional quality standards. This is a highly collaborative role requiring the ability to transform creative concepts into impactful visual experiences within tight timelines and dynamic project environments Key Responsibilities Create engaging visual assets for digital marketing campaigns, social media platforms, and brand communication initiatives. Develop high-quality motion graphics, animations, and dynamic content that enhance audience engagement. Utilize AI-powered creative tools to accelerate ideation, design production, content generation, and creative experimentation. Design campaign creatives that align with brand guidelines and marketing objectives. Collaborate with marketing, content, and creative stakeholders to translate briefs into impactful visual solutions. Produce visually compelling assets optimized for digital-first consumer engagement. Create multiple creative variations for campaigns while maintaining consistency across brand touchpoints. Stay updated on emerging design trends, AI-driven creative technologies, and motion design best practices. Ensure all creative outputs meet quality, performance, and brand consistency standards. Manage project deliverables efficiently while meeting timelines and creative expectations. What Makes You a Great Fit Strong experience in AI-led creative production and modern design workflows. Proficiency in motion design, animation, and visual storytelling. Advanced skills in Adobe After Effects, Figma, and digital design tools. Experience creating high-impact assets for FMCG, consumer brands, or digital marketing campaigns. Familiarity with AI-powered creative tools such as Midjourney, Freepik AI, Kling AI, or similar platforms. Strong understanding of typography, layout, color theory, branding, and motion principles. Ability to balance creativity, speed, and attention to detail in a deadline-driven environment. Experience developing content optimized for social media and digital engagement channels. Strong communication and collaboration skills with the ability to work effectively across teams. A portfolio demonstrating innovative design thinking, motion graphics expertise, and consumer-focused creative work. Self-driven mindset with the ability to manage multiple creative deliverables simultaneously. Passion for exploring emerging creative technologies and pushing the boundaries of visual communication.