Meta Performance Marketing & Tracking Consultant

🚀 WE ARE HIRING

Senior Performance Marketing & Tracking Expert

(Meta Ads | GA4 | GTM | CAPI | S2S)

📍 Location: Remote (India)

⏰ Working Hours: 4 Hours Daily (Day Shift)

💼 Experience Required: 2+ Years

🎯 Industry Preference: OTT, Entertainment, Subscription Platforms, Streaming Apps

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ABOUT THE ROLE

We are looking for a highly experienced Performance Marketing & Tracking Expert to audit, optimize and monitor our OTT platform's complete marketing ecosystem.

The ideal candidate must have strong hands-on experience in Meta Ads, Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API (CAPI), Server-to-Server Tracking (S2S), Funnel Analytics and Attribution.

This is not a beginner-level media buying role. We are looking for a senior-level consultant who can identify tracking issues, improve attribution accuracy and help maximize marketing ROI.

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KEY RESPONSIBILITIES

✅ Audit Meta Ads campaigns and account structure

✅ Analyze campaign performance and scaling opportunities

✅ Review audience strategy and conversion funnels

✅ Audit and optimize Meta Pixel implementation

✅ Configure and monitor Conversion API (CAPI)

✅ Audit Google Analytics 4 (GA4)

✅ Configure and validate Google Tag Manager (GTM)

✅ Review Server-to-Server (S2S) integrations

✅ Monitor event tracking and attribution accuracy

✅ Identify tracking gaps and data discrepancies

✅ Coordinate with developers for implementation

✅ Provide daily optimization recommendations

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REQUIRED SKILLS

• Meta Ads (Expert Level)

• Meta Pixel

• Meta Conversion API (CAPI)

• Google Analytics 4 (GA4)

• Google Tag Manager (GTM)

• Server-to-Server Tracking (S2S)

• Funnel Analytics

• Attribution Modeling

• Conversion Rate Optimization (CRO)

• Subscription Business Analytics

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PREFERRED QUALIFICATIONS

✔ Experience with OTT Platforms

✔ Experience with Streaming Apps

✔ Experience with Subscription-Based Businesses

✔ Experience with Entertainment Industry Campaigns

✔ Knowledge of Firebase Analytics

✔ Knowledge of AppsFlyer, Adjust or Branch

✔ Mobile Attribution Experience

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DELIVERABLES

• Meta Ads Audit Report

• Tracking Audit Report

• Event Validation Report

• Weekly Performance Insights

• Funnel Optimization Recommendations

• Attribution Accuracy Monitoring

• Growth & Scaling Recommendations

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APPLICATION REQUIREMENTS

Please share:

1. LinkedIn Profile
2. Years of Experience
3. Relevant Case Studies
4. OTT / Streaming Experience
5. Tools Expertise (GA4, GTM, CAPI, S2S)
6. Current Availability
7. Expected Monthly Charges

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IMPORTANT

Only apply if you have hands-on experience with:

Meta Ads | GA4 | GTM | Meta CAPI | Server-Side Tracking

Candidates with OTT, Streaming, Subscription Platform or Entertainment Industry experience will be given preference.