Media Specialist

The salary for this role is USD 630/month. We have a performance-based advancement system that can lead to increased compensation over time.

About Us

Publicity For Good (PFG) is a U.S.-based public relations firm that partners with purpose-driven, profitability-conscious brands worldwide.

We specialize in working with Consumer Packaged Goods (CPG) companies, particularly in the Food & Beverage, Fashion, and Beauty sectors. Our team secures high-impact media placements for clients through top-tier global outlets such as CBS, Fox News, Vogue, and Forbes.

At PFG, we amplify brands that are making a difference. Our focus is on meaningful visibility, measurable results, and long-term growth. We also operate Signal Raptor, a standalone software solution that enhances brand exposure and supports business scaling.

Role

The Media Specialist is responsible for supporting the Publicist with back-end tasks and ensuring smooth media and client operations. Direction and training will come directly from the Publicist or PR Manager.

You will handle a wide range of administrative and PR-related tasks including scheduling, email and inbox management, reporting, Airtable updates, and coordinating with both clients and media.

Responsibilities

• Support PR clients by managing media opportunities, responding daily, and delivering to clients same-day.
• Manage media inquiries inbox and send daily PR opportunities after review.
• Coordinate client-media interviews and follow up with media contacts.
• Update coverage books, live links, and client media tracker.
• Ensure weekly product requests are tracked, updated, and followed up on with clients
• Prepare daily, weekly and monthly reports.
• Update Airtable, PR agendas, and the PR Playbook.
• Conduct industry research, create media lists, schedule meetings, and prepare presentation slides.
• Contribute to team projects and initiatives.

Results

• Media opportunities are delivered daily and all messages are answered promptly.
• Clients consistently receive accurate and timely reports (daily, weekly, monthly)
• Media interviews and opportunities are confirmed, scheduled, and completed successfully.
• Airtable, trackers, and client records are consistently accurate and up to date.
• Strong communication, organizational, and administrative support delivered to Publicists and clients.
• Independent execution of administrative and PR projects, even under pressure.

Requirements

• Strong internet connection and experience with Slack, Zoom, and Google Workspace (Docs, Sheets, Drive, Calendar).
• 1-2 years as an Executive Assistant, PR Assistant, or Media Coordinator.
• Excellent communication, organizational, and time management skills.
• Ability to prioritize multiple tasks, meet deadlines, and work autonomously in CST hours.
• Analytical, proactive, and detail-oriented.
• Familiarity with PR tools (Cision, Slack) and file-sharing platforms (Dropbox, OneDrive, Google Drive).
• Professional demeanor with strong problem-solving skills and discretion.
• Customer-service mindset with a desire to support and help clients.
• Ability to anticipate and resolve problems before escalation.

Remuneration & Rewards

• Type: Contract position (full-time hours)
• Location: Remote (aligned to Central Time Zone hours)
• Growth: Opportunities to advance based on performance.
• Development: Access to PR training resources, mentorship, and ongoing professional development.
• Performance: Regular feedback and reviews, with advancement pathways available

The salary for this role is USD 630/month. We have a performance-based advancement system that can lead to increased compensation over time.