What You'll Do
We’re looking for a motivated Marketing Strategist to support our sales and customer care teams within Principal’s Retirement & Income Solutions (RIS) business. In this role, you’ll help execute our B2B marketing strategy by coordinating initiatives, managing processes, and partnering with marketing segment leads to support the advisor and client experience.
If you thrive in a fast-paced environment, enjoy working on a variety of projects, and take pride in delivering polished, detail-oriented work, we’d love to have you on our team.
What You’ll Do
Assist in the execution of B2B marketing campaigns and initiatives aligned to strategic priorities
Partner with segment marketers to support program delivery and day-to-day marketing needs
Manage Continuing Education program
Manage and oversee the firm collateral approval process
Elevate brand awareness by supporting awards program
Support reporting needs to measure effectiveness and inform future efforts
Contribute to ad hoc projects, helping the team stay agile and responsive
Work closely with marketing, compliance and operations to support initiatives that enhance the client and sales experience.
Who You Are
Bachelor's degree
4+ years of related work experience helping to building strategic marketing programs that deliver strong results
Must have basic to intermediate level of knowledge of the marketing profession and modern marketing strategies
Solid strategic and critical thinking skills
An a understanding of the competition, market opportunities and customer experience
Experience partnering with or supporting a sales organization
Ability to translate data analytics into results
Outstanding organizational skills and the ability to manage multiple projects simultaneously
Preferred Skills that help you stand out
Familiarity with financial services or retirement industry
Ability to anticipate needs, problem- solve proactively and build strong internal relationships
General understanding of Principal business, products and industry along with understanding or experience with identified audience
Salary Range Information
Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Salary Range
$84600 - $150000 / year
Salary Details
The following locations are examples of market-specific salary ranges across different geographies.
Grand Island, NE / Wichita, KS: $84,600 - $114,300 / year
Des Moines, IA / Tampa, FL: $89,300 - $120,650 / year
Charlotte, NC / Dallas, TX: $94,000 - $127,000 / year
Chicago, IL / Denver, CO / Minneapolis, MN: $103,400 - $139,700 / year
Los Angeles, CA / New York City, NY: $112,800 - $150,000 / year
Time Off Program
Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.
Pension Eligible
Yes
Additional Information
Work Authorization/Sponsorship
At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.
Nonimmigrant Workers and Green Card for Employment-Based Immigrants
Investment Code of Ethics
For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.
Experience Principal
At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.
Principal is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Posting Window
We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.
Date First Posted (TTF)
6/5/2026
Latest Post Date: Careers - US
6/5/2026
LinkedIn Remote Hashtag
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