Marketing Specialist

Experience: 4+ Years

Location: Remote

Employment Type: Full-Time

About the Role

We are looking for a results-driven Marketing Specialist to drive lead generation, digital marketing, client engagement, and brand growth initiatives. The ideal candidate will have hands-on experience in developing and executing B2B marketing strategies, managing CRM platforms such as HubSpot, supporting sales pipeline growth, and building scalable demand generation programs.

Key Responsibilities

Lead Generation & Demand Generation

• Develop and execute lead generation campaigns to generate qualified opportunities.
• Build and optimize marketing funnels that support sales and business development efforts.
• Create and manage inbound and outbound demand generation initiatives.
• Collaborate with sales teams to improve lead quality and conversion rates.

CRM & Marketing Automation

• Manage and optimize CRM platforms, preferably HubSpot.
• Build and maintain lead nurturing workflows, email sequences, and automation campaigns.
• Ensure CRM data hygiene, segmentation, reporting, and pipeline visibility.
• Track marketing attribution and campaign performance.

Digital Marketing

• Plan and execute digital marketing campaigns across multiple channels.
• Manage content distribution, paid campaigns, and audience engagement initiatives.
• Monitor campaign performance and optimize marketing activities to maximize ROI.
• Support SEO and content marketing initiatives to improve online visibility.

Website Analytics & Optimization

• Monitor website performance, traffic, user behavior, and conversion metrics.
• Analyze website analytics to identify growth opportunities and improve user experience.
• Optimize landing pages, forms, CTAs, and conversion paths to improve lead generation outcomes.
• Work closely with internal teams and vendors to enhance website performance and effectiveness.

Client Engagement & Brand Building

• Develop strategies to improve client engagement and customer retention.
• Support thought leadership, brand awareness, and market positioning initiatives.
• Create marketing collateral, presentations, case studies, and sales enablement materials.

Social Media Marketing

• Develop and execute social media marketing strategies across relevant platforms.
• Create engaging content that drives brand awareness, audience growth, and engagement.
• Manage LinkedIn outreach campaigns targeting decision-makers and industry professionals.
• Track social media performance and optimize campaigns for better results.

Reporting & Analytics

• Monitor key marketing metrics including lead generation, engagement, conversion rates, website performance, and ROI.
• Prepare regular performance reports and strategic recommendations.
• Identify opportunities for process improvement and campaign optimization.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in Digital Marketing, Demand Generation, Marketing Operations, Growth Marketing, or Client Engagement.
• Strong experience with HubSpot and other CRM tools and marketing automation.
• Proven track record in lead generation and pipeline development.
• Experience with email marketing, social media marketing, and LinkedIn outreach.
• Strong understanding of website analytics, conversion optimization, and customer journey mapping.
• Understanding of B2B sales processes and client engagement strategies.
• Excellent communication, analytical, and project management skills.

Preferred Qualifications

• Experience in B2B SaaS, Technology, Consulting, Workforce Development, or Professional Services industries.
• Experience with HubSpot, Apollo, LinkedIn Campaign Manager, SEMrush, or similar marketing platforms.
• Experience building GTM strategies, marketing funnels, and demand generation programs.

Key Skills

• Lead Generation
• HubSpot CRM
• Marketing Automation
• Digital Marketing
• Website Analytics & Optimization
• Demand Generation
• Client Engagement
• Email Marketing
• Social Media Marketing
• LinkedIn Outreach
• B2B Marketing
• Campaign Management
• Analytics & Reporting
• Brand Building
• Sales Enablement

Compensation: 6-8 LPA (based on experience)

Availability: Immediate Joiners

Requirements added by the job poster

• Bachelor's Degree

• 2+ years of work experience with HubSpot