Marketing Specialist

Job Description: Marketing Specialist (Mid-Senior Level) Location: [Remote] Employment Type: Full-time Experience Level: Mid-Senior (2–3 years) About the Role We are looking for a versatile and proactive Marketing Specialist who will play a key role in driving our brand visibility, lead generation, and overall marketing success. This position is ideal for someone with a strong foundation in digital marketing who has hands-on experience across paid advertising, content development, and campaign execution. As a Marketing Specialist, you will collaborate with cross-functional teams to develop and implement marketing strategies that support business growth, improve customer engagement, and strengthen our position in the outsourcing/VA industry. You’ll have the opportunity to apply your creativity, analytical mindset, and project management skills to deliver measurable results across multiple marketing channels. Key Responsibilities Campaign Execution – Plan, execute, and optimize marketing campaigns across digital platforms (social media, email, paid media, etc.). Content Marketing – Collaborate on content creation (blogs, social posts, ad copy, email campaigns) to engage target audiences. Brand Growth – Support initiatives that enhance brand awareness and positioning within the outsourcing/VA industry. Lead Generation – Develop strategies to attract and nurture leads, working closely with sales teams to align campaigns with business goals. Media Buying – Manage and optimize ad spend across platforms such as Meta, Google, and LinkedIn to drive ROI. Analytics & Reporting – Track KPIs (CPL, CAC, CTR, engagement rates, etc.), analyze performance data, and recommend improvements. Cross-Functional Collaboration – Work with business development, operations, and client success teams to ensure consistent brand messaging and impactful campaigns. Market Research – Stay updated on industry trends, competitor activities, and emerging tools to inform marketing strategies. Qualifications & Requirements 2–3 years of experience in digital marketing, preferably within a leading Virtual Assistant agency, BPO, or outsourcing company. Proven media buying and campaign management experience. Strong knowledge of digital platforms: Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager , and social media tools. Experience with CRM and marketing automation platforms (HubSpot, ActiveCampaign, etc.). Strong analytical skills and ability to translate data into actionable insights. Excellent communication, copywriting, and organizational skills. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Nice-to-Haves Experience in real estate, property management, or logistics outsourcing markets. Familiarity with SEO, website management, and content strategy . Basic graphic design skills (Canva, Adobe Suite, or similar).