Marketing Specialist

Marketing Specialist Level: Individual Contributor Employment Type: Full-time Permanent Location: Mexico Job Function: Market Specialist Industry: Industrial Air Quality Who We Are: AAF International is a global leader in the design and manufacture of Air Filtration Systems, Acoustic Systems and associated products and services. We are part of a global powerhouse that uses Filtration to transform the world. We invest in our people, and our people invest in our customers and communities. This mutual commitment is a foundation for our growth. So is an inclusive culture that encourages everyone to come to work as their whole selves and come together as a team that welcomes unique ideas, perspectives and backgrounds. We’re not just innovating on the outside. We’re innovating on the inside to unlock people’s unlimited potential and bring out the diverse and ground-breaking ideas that will help us solve today’s most pressing challenges. We offer more than a pay check. AAF is where you’ll be heard, be valued, belong — and be able to make your mark. Our Company Values: We endeavour to create a work environment that reflects the culture of the company, and we encourage every member of our staff to embrace our commitment to be: Professional Safety & Quality Driven Goal Orientated Customer Focused Continuously Improving Flexible Open & Integrated Position Summary: We are currently recruiting for a Marketing Specialist to join the existing Industrial Air Quality Business Unit team in our Power & Industrial (P&I) Division. The successful candidate will be responsible for developing and executing comprehensive digital marketing campaigns to drive customer acquisition, engagement, and retention. Position Responsibilities: Lead Generation · Develop and execute targeted email marketing campaigns to nurture leads, promote products, drive conversions, and grow our subscription program via HubSpot and Salesforce campaigns. · Segment email lists and personalized messaging to deliver relevant content to different audience segments. · Develop clear marketing KPIs and Monitor email performance metrics and conduct A/B testing to optimize campaign effectiveness. · Maintain and manage a weekly marketing calendar with upcoming campaigns, frequently collaborating with managers and sales lines to obtain customer feedback on campaign requirements and needs. HubSpot Admin · Manage HubSpot account, crafting landing pages, emails, workflows, and forms to aid lead generation.  · Manage form automation to ensure customer leads flow from HubSpot to Salesforce and connect with proper salesperson for lead follow-up. Demographic Marketing Support · Assist in ZoomInfo data collection and territory mapping of customers and competition via Power BI software for developing strategic marketing intelligence for data driven decisions related to new branch locations and acquisitions Stay Current: · Stay abreast of industry trends, emerging technologies, and competitive landscape to identify opportunities for innovation and maintain a competitive edge in the market. · Update marketing materials including flyers, signage, website content and e-mail campaigns. · Work closely with product manager and sales to design materials and campaigns to promote products, services and initiatives. Person Specification: Education, Qualifications and Affiliations · Bachelor's degree in Marketing / Communication or a related field · Proficiency in English (level B2+ or higher). Experience: · It is essential to have 3 years or more of experience in digital marketing, with special emphasis on the execution of B2B digital marketing projects. · Ability to manage multiple projects and prioritize tasks effectively. · Experience with subscription-based business models will be valued. · Experience with ZoomInfo will be valued. Technical Requirements · A broad knowledge of various marketing disciplines is required. · Proven track record in achieving results through digital marketing campaigns. · Experience with Salesforce is required. · Experience with HubSpot or other digital campaign management software will be valued. · Knowledge of trends and best practices in the industrial trade sector. Skills · Excellent written and verbal communication skills are essential. · Ability to multitask, prioritize and manage time effectively. · Strong analytical skills and proficiency in data interpretation to optimize campaign performance are required What’s on Offer: An opportunity to join an already established and successful international business with a competitive salary and benefits package. Locations Mexico Remote status Hybrid Mexico Workplace Culture At AAF Power & Industrial we invest in our people, and our people invest in our customers and communities. This mutual commitment is a foundation for our growth. So is an inclusive culture that encourages everyone to come to work as their whole selves and come together as a team that welcomes unique ideas, perspectives and backgrounds. We’re not just innovating on the outside. We’re innovating on the inside to unlock people’s unlimited potential and bring out the diverse and groundbreaking ideas that will help us solve today’s most pressing challenges. We offer more than a pay check. AAF Power & Industrial is where you’ll be heard, be valued, belong — and be able to make your mark. About AAF - Power & Industrial AAF is a global leader in the design and manufacture of Air Filtration Systems and associated products and services. We are part of a global powerhouse that uses filtration to transform the world. Equal Opportunities: AAF is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. People Centered Management: At AAF we believe, that each individual possesses infinite potential, and the cumulative growth of all employees is the foundation for the company’s development. Some of our Benefits include: - We know that having a work life balance is important, so we offer our employees flexible working opportunities in line with the needs of their role. - We offer the opportunity for international travel. This is great for expanding networks! - Career progression opportunities to help employees grow. - Continuous Learning & Development, with access to our 24/7 LMS and regular performance reviews. - Stand out with our employee recognition schemes. - Have your voice heard by completing our annual employee engagement survey. - Be part of a company who cares about our communities, the environment and being a better business. - Join our zero by thirty pledge. Co-workers 500