Marketing - SMB B2B

**Please read the instructions at the bottom**

About the Role:

One Step is the #1 software powering thousands of group homes across the United States. Our management software helps programs that help others reacclimate into society after seeking treatment for addiction or mental health. We love empowering programs who help others!

One Step is hiring a hands-on Marketer to own and grow lead generation. This is an individual-contributor, builder role — not a strategy or management seat. You will personally run the ads, build the landing pages, produce the content, and design the experiments that move our numbers.

You'll have the autonomy to test strategies across channels and the accountability to make those tests pay off.

We're looking for someone who has done this before, end to end, ideally for a early stage startup or on their own — and who is energized by the autonomy and responsibility this role requires.

Responsibilities:

• Own lead generation for sales. Define, build, and continuously improve the programs that produce a reliable, growing flow of qualified SMB leads.
• Run paid acquisition across channels. Plan, launch, and optimize campaigns on the platforms that work for our audience — Google, Meta, LinkedIn, and others — with rigorous testing and disciplined budget allocation.
• Build and optimize the funnel. Create landing pages, lead magnets, email and nurture flows, and run ongoing conversion-rate optimization.
• Produce content that converts. Develop SEO-driven and sales-enabling content — from keyword strategy through published assets that rank and drive pipeline.
• Experiment relentlessly. Maintain a steady cadence of well-measured tests, read the results honestly, and scale what works.
• Use AI as a force multiplier. Leverage AI tools to produce more, test faster, and operate with the output of a much larger team.

What We're Looking For:

• 2+ years driving growth or marketing for SMB-focused B2B startups, with demonstrated results generating qualified leads or building scalable pipelines.
• Hands-on operator experience. You have personally run paid campaigns (and managed real budgets), built and shipped landing pages, written marketing content, and owned the outcomes — not just briefed others to do it.
• A track record of creative, resourceful marketing. You've found unconventional ways to reach and convert customers, and you can point to specific things you launched and the impact they had.
• Fluency with modern marketing and AI tooling, and a genuine appetite to continue learning and keeping up with the newest and latest marketing trends
• Analytical and data-honest. You set up clean ways to measure the results of the various strategies, let the numbers guide decisions, and change course quickly when something isn't working.
• A bias toward shipping. You'd rather launch, learn, and iterate than plan in the abstract.
• An entrepreneurial soul. You are an entrepreneur at heart and are excited about a role that doesn't have a monotonous script or strict guidelines for you to follow

Benefits:

• Health Insurance
• 401k + Company Match
• Monthly Team Bondings
• 100% Remote
• Flexible PTO
• Flat organizational structure - no hierarchy or annoying layers of approval before you can make a decision

How To Apply: *YOU WILL NOT BE CONSIDERED IF YOU DO NOT DO THE FOLLOWING*

Send an email to [email protected] with the following:

• (1) LinkedIn profile link
• (2) What was the most creative B2B marketing strategy you came up with and implemented in previous roles, and what were the results?
• (3) What is the first marketing strategy you would implement at One Step that you think would bring in 100 qualified leads in 1 week?