About this role
Role Objective Lead and manage the marketing and sales ecosystem during critical growth phases, establishing a practical and effective system that ensures the achievement of sales targets, improves lead quality, and accelerates decision-making during the early stages of real estate projects. Scope of Work & Responsibilities - Lead and manage the marketing team (content, paid advertising, and digital campaigns). - Direct supervision of paid advertising across platforms (Meta, Google, Snapchat, and others), including performance analysis and optimization to improve Return on Ad Spend (ROAS). - Manage and guide the sales team, establishing daily and weekly follow-up mechanisms. - Build, activate, and monitor the CRM system, ensuring data accuracy and smooth lead flow. - Define sales targets and Key Performance Indicators (KPIs) and track achievement consistently. - Analyze the customer journey, identify gaps in marketing and sales processes, and address them promptly. - Improve lead quality and reduce advertising waste. - Prepare clear, periodic reports for senior management, including recommendations and required decisions. - Work intensively during the initial phases to establish strong foundations for the marketing and sales systems.