Marketing Project Manager

About Willow: Willow is a telehealth company focused on personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. Our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives. About the role: This person will play a critical role in keeping cross-functional teams aligned, projects moving, and launches organized - helping coordinate timelines, deliverables, communication, and workflows across a fast-growing marketing organization. Responsibilities: Own Cross-Functional Marketing Execution Lead project management across the marketing initiatives roadmap, campaigns, launches, and operational workflows Drive timelines, dependencies, deliverables, approvals, and communication across multiple teams simultaneously Keep projects moving proactively by identifying blockers, gaps, risks, and unclear ownership early Ensure teams stay aligned on priorities, deadlines, and next steps Help create visibility, documentation and accountability across the department Build Operational Infrastructure Develop and improve marketing processes, systems, documentation, and workflows Create scalable operating procedures that improve visibility, accountability, and execution speed Help standardize how information is shared across the department Identify inefficiencies and implement smarter ways of working across teams and tools Drive Communication & Alignment Act as a central communication liaison across the marketing department Help ensure leadership, stakeholders, and sub-departments stay informed and aligned Organize and communicate department updates, launch statuses, priorities, and timelines Improve cross-functional coordination between marketing and other departments Ensure important information doesn’t fall through the cracks Support Product Launches & Go-To-Market Coordination Partner closely on new product introductions and launch planning Own marketing-related launch timelines, deliverables, dependencies, and coordination Ensure creative, lifecycle, ecommerce, paid media, affiliate, content, and operational teams stay aligned throughout launch execution Help ensure launches are organized, communicated clearly, and executed on time Improve Systems & Workflow Automation Identify opportunities to streamline work through automations, templates, integrations, and operational improvements Help implement smarter systems for project tracking, communication, reporting, and workflow management Serve as a power user and operational enthusiast across platforms like Slack, ClickUp, Monday.com, Asana, and other workflow tools Identify areas of opportunity to leverage ai within workflows to drive efficiency Continuously look for ways to improve team efficiency, organization, visibility, and collaboration Help establish scalable workflows that support a fast-growing marketing organization Support Data Visibility & Decision Making Help organize, surface, and communicate key marketing data and insights to stakeholders Partner with teams to improve reporting visibility and operational clarity Assist in building systems that help teams make faster, more informed decisions Help ensure teams have access to the information and reporting needed to execute effectively Requirements: 4–7+ years of experience in marketing project management, marketing operations, integrated marketing, or similar operational roles Experience managing cross-functional marketing initiatives and timelines Strong familiarity with marketing workflows across creative, paid media, lifecycle, content, web, affiliate, and product launches Strong experience with project management and communication platforms such as ClickUp, Monday.com, Asana, Airtable, Notion, and Slack Comfortable building workflows, automations, systems, templates, and operational processes Comfortable working with marketing performance data and reporting Strong written and verbal communication skills High level of ownership and accountability Startup, high-growth, DTC, consumer, wellness, or healthcare experience preferred Preferred qualifications: Experience building operational systems from the ground up Experience supporting launch operations in fast-paced consumer brands Familiarity with Shopify, lifecycle marketing, paid media operations, or subscription businesses Experience working in highly collaborative, fast-moving startup environments What’s in it for you? Flexible hours with meetings taking place in EST Work wherever you choose Fun and casual work environment Employee engagement activities and virtual gatherings We are a diverse, global team! 🌍