Marketing Operations Manager

Procurify is the AI-enhanced procurement and AP automation platform for the mid-market. We make it easy for organizations to take control of spending and save money. We’re looking for a talented and collaborative Manager, Marketing Operations to join us on our journey. ABOUT THE ROLE The Manager, Marketing Operations enables a high-performing marketing organization through systems, data, and process optimization. This role focuses on ensuring that marketing programs are measurable, scalable, and efficient, with clear visibility into campaign performance, funnel conversion, and pipeline contribution. You will partner closely with Demand Generation, Content Marketing, Product Marketing and Revenue teams to optimize the lead lifecycle, improve marketing performance, and drive better decision-making through data. Reporting to the Director, Revenue Operations, you will translate marketing requirements into scalable solutions, while applying automation and AI tools to improve efficiency and insight generation. Experience 3–5 years of experience in Marketing Operations, Growth Operations, or related roles, in a B2B SaaS or high-growth technology environment Hands-on experience supporting campaign execution, demand generation, and marketing performance tracking Experience working with modern marketing and CRM tools, including: Salesforce CRM Marketo or equivalent experience Analytics platforms such as Google Analytics or Amplitude Experience working with marketing data, reporting, and campaign analysis Exposure to automation or AI-enabled tools in marketing workflows or reporting Key Responsibilities Campaign Operations & Execution Support the execution of marketing campaigns across channels, ensuring accurate setup, tracking, and documentation Maintain campaign tracking frameworks to ensure consistent reporting Partner with Demand Generation to ensure campaigns are measurable and structured for performance analysis Lead Lifecycle & Funnel Management Maintain and optimize lead lifecycle processes, including lead capture, scoring, routing, and nurture programs Ensure clear handoff between Marketing and Sales through defined processes and data consistency Monitor funnel performance and identify opportunities to improve conversion rates and lead quality, including progression from MQL to SQL and beyond Marketing Attribution & Performance Support marketing attribution and campaign performance analysis across channels Track and report on key marketing metrics, including conversion across lifecycle stages (e.g., MQL → SQL → pipeline) and overall pipeline contribution Translate performance data into actionable insights for marketing stakeholders Technology & Tools Management Administer and optimize Marketo and support marketing use of Salesforce CRM Own the administration and optimization of Intercom for customer-facing communications, ensuring it is properly configured to leverage product usage data for precise audience targeting. Ensure systems are properly integrated and aligned with marketing workflows Support the adoption and optimization of tools such as Gong where relevant to marketing insights Contribute to improving workflows through automation and AI-enabled tooling Data Analytics & Reporting Build and maintain dashboards and reports to provide visibility into campaign performance, funnel metrics, and marketing KPIs Analyze marketing data to identify trends, performance gaps, and opportunities for improvement Translate data into clear, actionable insights to support marketing decision-making Data Quality & Governance Maintain data quality across marketing systems, including lead and campaign data Establish and enforce best practices for data entry, tracking, and reporting Support a reliable source of truth for marketing and pipeline data Cross-Functional Collaboration Partner closely with Demand Generation, Content Marketing, Product Marketing, Sales, and RevOps teams to align processes and reporting Act as a key operational partner to Marketing, supporting campaign execution and performance visibility Contribute to initiatives that improve marketing efficiency and pipeline generation What You Bring Strong experience with Marketo and working knowledge of Salesforce CRM Solid understanding of campaign operations, lead lifecycle management, and marketing attribution Experience analyzing marketing performance data and building reports (e.g., BI tools such as Metabase or similar) Familiarity with customer engagement platforms such as Intercom, including experience connecting product usage data to communications workflows Experience supporting Product Marketing programs, including product launches, interactive demo tooling, and webinar operations. Strong attention to detail and commitment to data quality Ability to translate marketing requirements into scalable processes and systems An AI-forward mindset in applying automation and AI tools to improve marketing workflows and reporting Ability to drive adoption of new processes and tools through training, documentation, and stakeholder buy-in Maintain a professional and current LinkedIn profile, ensuring it is updated upon joining Procurify to reflect their new role and maintain a consistent company presence Why Procurify We’re building a product that matters. Procurify is redefining how organizations manage spend - transforming a historically manual, reactive process into a strategic advantage. Today, hundreds of companies trust us to manage billions in spend, and we’re just getting started. With fresh investment, a strong product foundation, and big ambitions in AI and payments, we’re entering our next phase of growth. That means a real opportunity to shape what we build, how we scale, and the impact we have on our customers. The best part? The team. We’re a group of builders who move fast, think big, and show up for each other. No egos, no passengers — just people who want to do great work and win together. If you’re looking for a place where you can make a real impact alongside a team that raises the bar, you’ll fit right in. Be empowered to do your best work We’ve created an environment where personal and professional growth is a real priority. Some of the great perks we offer include: Flexible working: We’re a remote-first organization with flexible working hours. Work anywhere from within Canada! Responsible time off : We offer a flexible approach to time off; we trust our team to take the time they need to rest and recharge while staying accountable to their commitments. Extended health benefits: We prioritize our team’s health and well-being. We offer a competitive health, vision, and dental package along with an Employee Assistance Program (EAP), and a health and wellness spending account. Community initiatives: We have a strong commitment to giving back to our communities, including regular volunteer days, our Donate Your Day program, and education lunch and learns. Stock options : Everyone has a chance to own a part of Procurify with our competitive stock program. On Target Earnings Range: $94,000 - $118,00 (This range is dependent on experience, with a component of these earnings made up of variable pay and not inclusive of any benefits or equity that might exist in your total compensation package.) LEARN MORE Procurify is an Equal Opportunity Employer. We do not discriminate against any team members or applicants for employment because of race, color, disability, sex, age, national origin, religion, sexual orientation, or gender identity and/or expression. If you feel like you don’t meet all of the requirements for this role, we encourage you to apply anyway. We know that feelings of imposter syndrome can get in the way of meeting incredible candidates, and we certainly don’t want those feelings to get in the way of meeting you! We really want to get to know you and why you're great for the role. Please avoid including your picture and age on your resume. Apply online today and let’s start a conversation. To learn more about Procurify, check out these resources: Check out what our customers are saying about us Learn more about our procure-to-pay platform