Marketing Operations & AI-Specialist

Marketing Operations & AI-Specialist Here’s the deal We need someone who has at least some experience with HubSpot, is genuinely good with AI, and genuinely good with people. You’ll help run marketing operations for several hosting brands and use AI to make the whole thing scale in ways that manual work never will. The catch? We’re still figuring out a lot of this after restructuring the entire marketing department across the team.blue group into a Center of Excellence. The processes aren’t all written yet. The operating model is evolving. If that sounds stressful, this probably isn’t your role. If it sounds like an opportunity to shape something and have a real say in how we work — read on. Who we are Before we talk about you, let’s quickly align on who we are. We are team.blue . One of Europe’s largest hosting and online-services groups with 40+ brands, 4,200+ people, and 3.5 million customers in 22 countries. Domains, web hosting, e-commerce, cloud infrastructure — the full stack. You’ll sit in the Marketing Centre of Excellence (CoE), a “small” central team inside Group Marketing composed by 65 marketing specialists spread across Europe. You’ll join the Operations Pillar where we help local markets with HubSpot, operations, automations, and platform expertise. We’re in a build phase right now which means you won’t just execute a predefined role. You’ll help co-develop how we work — and what and how you’ll own AI. The three things you’ll own AI & agentic workflows We want someone who looks at a repeated manual task and immediately thinks: “would it make sense to create an agentic workflow?.” You think in systems, not just prompts. • Use AI daily in your own work — CRM audits, QA, reporting • Design and build agentic workflows that take repetitive tasks off the team’s plate • Help the broader team adopt AI — not just as a tool, but as a way of working We don’t expect you to know it all. We just expect the right mindset and desire to upskill yourself and others in AI use. Enable brand managers You’re helpful, patient, and your instinct after doing something for someone is to show them how to do it themselves next time. • After executing a task, walk the brand manager (or co-specialist) through it so they can handle it next time • Build lightweight how-to guides, templates, and reusable assets • If a task keeps coming back, automate it or make it self-serve • The goal: every “small” task done twice should become a task the brand manager can do themselves — or a task that AI handles. Own (or co-own) HubSpot for one or more markets Several of our markets use HubSpot. Some use other CRM’s. But we would like a profile that has some experience with HubSpot and is comfortable taking ownership of the platform · Make sure, we keep good hygiene on data, lists, workflows, forms etc. · Help create integrations and design data architecture living up to company standards · Help local markets on day to day tasks You’ll report to the Regional Marketing Operations Manager and work within the CoE structure. Because the CoE has only recently launched, this is a real opportunity to help shape how we work. For the right person, the role can grow as the CoE matures and expands across the group. Which markets this role will need to support will be decided by the profile we find. It’s not 100% decided yet. But expect work across the Eastern Eurpean markets. What this role is not This is not a content role. Your goal is not to create content with AI. It is to design systems that make operations run smoothly at a high quality. It’s also not a “strategical” role. Although you will help develop and implement how we can use AI to work smarter, it’s also a hands on role, where you’ll need to execute tasks for your assigned markets. About the team.blue Center of Excellence: 65 marketing specialist Across 22 markets And 60+ brands Working to streamline across the group What we offer: Flexible hours Work from home and/or one of our local offices The opportunity to shape your own role Must-haves Hands-on HubSpot experience (required) — including working with workflows, lists, forms, email marketing, reporting, and CRM administration Demonstrated AI proficiency — you use AI tools (Claude, ChatGPT, Copilot, or similar) as a core part of how you work for analysis, documentation, QA, or process design – not just to use AI, but to use it whenever it makes sense. Conceptual understanding of GA4, UTM structures, GTM, and marketing data quality — you don’t need to be a specialist, but you need to understand how tracking and attribution work Fluent English (both written and spoken) Good stakeholder management skills and a proactive mindset (you don’t wait for tasks, you help stakeholders see the opportunities and shape the tasks that land on your table) Strong Advantages Experience enabling or training others on AI tools and workflows Specific experience with HubSpot Multi-brand or multi-market operations experience Nice-to-haves Consent management tools (iubenda or similar) Google Ads conversion setup and attribution configuration Hands on experience with GTM and Ga4 Not important Content work Leadership experience “Well, I can’t do it all …” Don’t worry. We don’t expect you to. But we do expect the right mindset and experience. Take a chance. Apply. Keep the resumé short and relevant — and please add a short explanation as to what made you apply (please don’t use AI for that as we want to feel the human behind the future AI-puppeteer). Department Marketing Locations Bratislava-Slovakia, Sofia - Bulgaria, Lisboa - Portugal, Barcelona - Spain, Central and Eastern Europe, Florence - Italy Seniority Mid - Senior level LinkedIn Company Page team.blue Bratislava-Slovakia Sofia - Bulgaria Lisboa - Portugal Barcelona - Spain Florence - Italy About team.blue Global The most trusted digital enabler team.blue is a leading digital enabler for companies and entrepreneurs. It serves over 3.3 million customers in Europe and has more than 3,000 experts to support them. Its goal is to shape technology and to empower businesses with innovative digital services. Click here to read more about team.blue