Marketing Manager - U.S. Vertical Market

Join us as we empower the world to work out, creating healthier lives together. We’re looking for a strategic, customer-centric Marketing Manager to lead marketing for U.S. vertical segments - including hospitality, multi-unit housing, military, and private amenities - with a strong emphasis on priority hospitality key accounts. This role owns and executes integrated, full-funnel marketing strategies that drive growth, engagement, and brand equity across the Life Fitness and Hammer Strength portfolio. Both strategic and hands-on, this role leads campaign development, adapts global programs for U.S. relevance, and creates content that resonates with vertical audiences and key accounts. Reporting to the U.S. Sr. Marketing Manager, the Marketing Manager partners closely with Sales, Product, Revenue Operations, and Global Marketing to ensure alignment, impact, and measurable results. This is a hybrid position based out of our Global HQ in Rosemont, IL M/F are remote and T/W/Th are in-office collaboration days #LI-Hybrid Vertical & Strategy Ownership Lead marketing strategy and execution across U.S. vertical segments, serving as the primary vertical subject matter expert. Develop annual marketing plans aligned with U.S. sales goals, global brand strategy, and customer insights. Campaigns, ABM & Performance Activate and scale Account-Based Marketing (ABM) programs for priority key accounts, including global and U.S.-specific efforts. Localize global campaigns and develop U.S.-specific initiatives tailored to buyer behavior and market dynamics. Define KPIs, track performance, and optimize programs to drive ROI. Content, Brand & Messaging Create compelling, customer-centric content and tools across digital, email, social, events, and experiential channels. Ensure messaging and creative assets consistently reflect the voice of the customer and Life Fitness / Hammer Strength brand standards. Cross-Functional Leadership & Execution Partner with Sales, Product, Revenue Operations, and Global Marketing to align priorities and execution. Manage project timelines, budgets, vendors, agencies, and internal/external stakeholders. Contribute to broader team initiatives and share best practices across marketing partners. What You’ll Bring BA/BS in Marketing, Business, or related field (MBA preferred). 8+ years of marketing experience with ownership of integrated, B2B campaigns. Demonstrated success developing Account-Based Marketing (ABM) programs to support key accounts. Strong understanding of complex B2B sales cycles and vertical/segment-based marketing. Proven ability to partner closely with Sales and cross-functional stakeholders. Excellent communication, project management, and presentation skills. Proficiency in Microsoft Office; Salesforce and marketing automation tools (e.g., Pardot) preferred. Familiarity with Adobe Creative Suite and AI marketing tools is preferred. Passion for fitness and familiarity with Life Fitness / Hammer Strength products. At Life Fitness / Hammer Strength, we think customer first , play as one team , and raise the bar on fitness innovation —in the gym and in every corner of our facilities. We persevere and get it done , with a clear purpose to inspire each other to live healthier lives . If you’re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply. Want to take the next step in your career? Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know. At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $81,000 - $117,400 annually.The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Rosemont, IL and the actual salary may vary for applicants in a different geographic location.This position is eligible to participate in Life Fitness / Hammer Strength’s annual Manager Incentive Plan to receive an annual discretionary bonus in addition to base salary. The amount of bonus varies based on company and individual performance goals and is subject to the terms and conditions of the applicable incentive plan. Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies. Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment , recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws. There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness/Hammer Strength will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through “@lifefitness.com” or "@indoorcycling.com" domain email addresses or “ [email protected] ” for U.S. opportunities. Life Fitness/Hammer Strength does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.