Marketing Manager, Growth Marketing

What we’re building and why we’re building it. Fetch helps people live rewarded every day, with a vision to become the rewards destination for everyone. We turn everyday activities into meaningful rewards, whether it’s grocery shopping, grabbing a quick meal, or playing a favorite mobile game. To date, we’ve awarded more than $1 billion in Fetch Points to our users. Each day, more than 13 million receipts are submitted on Fetch, providing visibility into over $212 billion in gross merchandise value. This creates the largest retail-agnostic, SKU-level view of household spending, powering Fetch as an outcomes-based advertising platform that helps brands acquire and retain lifelong consumers. The Fetch app is available on the App Store and Google Play, with more than 6 million five-star reviews from a highly engaged and loyal user base. It’s not just our users who believe in Fetch: with investments from Softbank, ICONIQ, DST, Greycroft, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees. At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch. About the Role: Fetch is looking for a Marketing Manager, Growth Marketing to help drive growth across our expanding ecosystem of products and experiences. In this role, you'll serve as the dedicated marketing lead for one or more business verticals, owning marketing strategy, campaign execution, and business performance initiatives that drive user adoption, engagement, retention, and revenue. You'll operate at the intersection of product marketing, growth marketing, lifecycle, and brand strategy, bringing integrated campaigns to life and helping connect users to the products and experiences that make up the Fetch ecosystem. As part of the Growth Marketing team, you'll partner closely with Product, Growth, Brand Experience, Lifecycle, Design, and Analytics teams to execute high-impact initiatives and deliver measurable business results. You'll help strengthen how we plan, launch, measure, and optimize marketing efforts across Fetch's growing portfolio of products. This is a full-time role that can be held from one of our US offices or remotely in the United States. Role Responsibilities: Own marketing strategy and execution for one or more business verticals, serving as the primary marketing partner to business, product, and growth stakeholders. Act as the subject matter expert for your assigned vertical(s), developing a deep understanding of customer behavior, business performance, competitive dynamics, and growth opportunities. Develop integrated marketing campaigns spanning lifecycle, paid, organic, in-app, and brand channels. Translate business priorities into measurable marketing initiatives tied to user adoption, engagement, retention, and revenue growth. Build messaging frameworks and campaign narratives that communicate product value and drive user action. Partner with Product, Growth, Brand Experience, Lifecycle, Creative, and Analytics teams to bring campaigns to market. Manage campaign timelines, stakeholder communication, and cross-functional execution to ensure successful delivery. Design and execute testing strategies across messaging, placements, audience targeting, offers, and campaign structure. Analyze campaign and business performance data to identify insights, opportunities, and optimization plans. Identify opportunities to improve campaign performance through testing, experimentation, and data-driven decision-making. Support the development of marketing processes, best practices, and operational efficiencies across the team. Leverage AI tools, automation, and marketing technology platforms to improve marketing effectiveness and execution speed. Contribute to a culture of collaboration, experimentation, accountability, and continuous improvement. Minimum Requirements: Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience). 5+ years of experience in product marketing, growth marketing, lifecycle marketing, brand marketing, or related marketing roles. Proven experience managing integrated marketing campaigns from strategy through execution and measurement. Demonstrated ability to drive measurable business outcomes through marketing initiatives. Experience partnering cross-functionally with Product, Growth, Creative, Analytics, and Business stakeholders. Strong communication, stakeholder management, and organizational skills. Strong analytical mindset with the ability to use data and experimentation to inform decision-making. Experience working in fast-paced, high-growth environments. Familiarity with lifecycle platforms, CRM systems, analytics tools, project management systems, and marketing automation platforms. Comfort leveraging AI tools and workflow automation to improve marketing efficiency and campaign execution. Compensation: At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $110,684-$130,217. Discover our benefits and how our employees live rewarded at https://fetch.com/careers . At Fetch, we'll give you the tools to feel healthy, happy and secure through: Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth. 401k Match: Dollar-for-dollar match up to 4%. Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets. Continuing Education: Fetch provides ten thousand per year in education reimbursement. Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership. Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break. Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule. Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more! Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles) Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential. Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at [email protected].