Marketing Manager (gn) – ESN France

Start: Immediately | Level: Intermediate | Location: France, remote | Working hours: Fulltime (35h/week) We’re looking for an experienced and passionate Marketing Manager (gn) to lead the development and execution of our brand strategy in France. In this role, you’ll shape impactful campaigns, drive local marketing initiatives, and ensure a consistent brand experience across all touchpoints. You’ll work closely with crossfunctional teams, agencies, and French retailers to grow our presence in the market. This role is a remote position with no local office available. You must bring the flexibility to travel to the Headquarter in Hamburg, Germany around 1x/quarter. Your mission You develop and execute the French brand and marketing strategy by aligning global direction with local consumer insights. You define the marketing activation calendar and lead the planning and execution of 360° campaigns across all relevant functions. You help define the local product portfolio focus based on market needs and opportunities. You lead integrated brand campaigns by briefing assets that are brand-compliant and tailored to the Italian audience. You manage agencies appointed by TQG to ensure timely, high-quality campaign execution. You track key brand metrics (awareness, equity, engagement) and campaign performance to drive continuous improvement. You collaborate across teams to deliver a consistent, engaging brand experience across all D2C and retailer channels. You lead retail media and shopper marketing initiatives with key Italian retailers to ensure strong brand presence both online and in-store. You act as the French brand guardian, ensuring consistency in tone, messaging, and visual identity. You partner with Commercial Managers and other teams to align marketing with market goals. You stay alert to competitors, trends, and new opportunities. Your experience & skills You have 7+ years of experience as a Brand or Marketing Manager in Consumer Products, ideally within a large CPG company. You bring deep expertise in brand building, integrated campaigns, and consumer marketing focused on the French market. You possess hands-on experience in D2C environments, French retail media networks, and shopper activation. You have the ability to build impactful, consistent digital consumer journeys. You are a strategic and creative thinker who thrives in fast-paced, matrixed environments. You demonstrate strong cross-functional collaboration and project management skills with attention to detail. You are confident using MS Office, digital marketing tools, and performance data to guide decisions. You are a fluent French and English speaker with excellent written and verbal communication skills. Why choose us? Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle. You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from: Flexible working hours and remote work options Attractive employee discounts Subsidy for the E-gym Wellpass Workation Corporate benefits 28 days vacation/year and much more About Us The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021. ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise. TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees. This is us – The Quality Group – nice to meet you! Now it’s your turn! We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!