Marketing Manager, Demand Generation – Cybersecurity Services
Remote | Full-Time | Salary Range: $90,000 To $110,000 Per Year
About CloudWave
CloudWave is a leading healthcare IT consulting and managed services organization dedicated to helping healthcare providers improve patient care through innovative technology solutions. We combine deep expertise with a collaborative, people-focused culture to drive meaningful impact.
Why Join CloudWave?
At CloudWave, our people are the driving force behind everything we do. We are committed to creating an environment where employees feel valued, supported, and empowered to grow—both professionally and personally.
What Sets Us Apart
Purpose-driven work supporting healthcare organizations that improve patient outcomes
A people-first culture focused on support, recognition, work-life balance, and career growth
Opportunities for growth and development through learning, mentorship, and advancement
A collaborative environment built on teamwork, respect, and knowledge sharing
Flexibility through hybrid work options and a culture of trust
Stability and innovation as a growing leader in healthcare IT
Core Responsibilities & Impact:
This is a strategic marketing role focused on building and executing programs that drive measurable business outcomes – including pipeline coverage, deal velocity, and segment revenue. The right candidate thinks and operates as a marketer first, with the commercial instincts to connect every initiative back to growth.
1. Demand Generation & Pipeline Marketing
Own pipeline creation strategy and execution for the cybersecurity services segment, from targeting through handoff to sales.
Build and optimize multi-channel campaigns (digital, events, email, partner, and outbound support) to create marketing-sourced and influenced pipeline.
Measure, forecast, and improve funnel conversion and deal velocity, tying activities directly to segment revenue goals.
2. GTM Strategy, Messaging & Market Intelligence
Define and continuously refine ICP, personas, and segment positioning across the vertical(s) the company serves.
Lead competitive intelligence and market messaging frameworks, translating technical capabilities into outcome-oriented narratives aligned to compliance and risk-reduction drivers.
Partner closely with product marketing, delivery, and sales leadership to align GTM priorities, support new offering launches, and bring segment-level market intelligence into positioning decisions.
3. Marketing-Led Sales Enablement
Create persona- and stage-specific enablement bundles (decks, one-pagers, talk tracks, short videos, email sequences) that support both technical and non-technical sellers.
Develop battlecards, competitive matrices, and objection-handling frameworks for key competitors and alternatives (status quo, in-house, etc.).
Support cross-sell motions across the full portfolio by designing campaigns and enablement that help legacy reps and acquired sellers confidently introduce cybersecurity services into existing accounts.
Use buyer insights, campaign performance data, and regular feedback loops with sales leadership to continuously improve enablement effectiveness and shorten time-to-close.
4. Acquisition & Brand Integration
Align brand and segment strategies across acquired entities to reduce GTM fragmentation while preserving differentiated strengths.
Standardize ICPs, personas, messaging, and core campaign motions so that pipeline can be reported and managed consistently across the portfolio.
Support consolidation of marketing systems, data sources, and reporting in partnership with RevOps and IT, improving data quality and PE-readiness.
Success Metrics
Marketing-sourced and influenced pipeline and segment revenue (targets set jointly with Business Manager).
Funnel conversion rates (lead ? MQL ? SQL ? opportunity ? contract) and pipeline velocity.
Win rate improvement and average deal size in the target segment(s).
Sales adoption and usage of enablement assets (by team and by rep).
Progress toward unified reporting, standardized funnel definitions, and consistent GTM motions across acquired brands (PE diligence-ready).
Experience:
7–10+ years in B2B marketing with a demonstrated focus on demand generation, integrated campaigns, and pipeline contribution in long-cycle, high-consideration environments (ideally cybersecurity, managed services, or adjacent IT services).
Proven ability to design and execute integrated campaigns that generate and influence pipeline, not just leads.
Track record of operating both strategically and tactically as a “player-coach” in lean teams, with clear impact on pipeline, win rate, and sales productivity.
Experience partnering directly with sales leadership and technical SMEs to translate complex offerings into buyer-centric stories and programs.
Comfortable working cross-functionally across sales, product marketing, delivery, RevOps, and finance to align GTM and measurement.
Tools & Systems:
Proficiency with HubSpot or similar MAP/CRM stack (Marketo, Pardot, Salesforce) for campaign management, lead routing, and reporting.
Experience building attribution and funnel reporting that links spend to pipeline, revenue, and CAC/LTV where data allows.
Familiarity with integrations and automation tools (e.g., Zapier, APIs, enrichment tools) to connect marketing, sales, and service systems.
Early adopter of AI tools (LLMs, copilots, analytics copilots) to accelerate research, content, business processes, and analysis while maintaining data security, quality, and brand standards.
Special Technical & Market Knowledge:
Working fluency in cybersecurity and managed services (e.g., EDR, MDR/XDR, network security, identity, cloud security, managed IT, etc.).
Experience with compliance-driven buyer environments (PCI, SOC 2, HIPAA, or similar regulatory frameworks) and how they drive urgency and budget.
Understanding of multi-stakeholder buying committees (CIO, CISO, IT Director, Finance, Operations, Compliance) and how to create content and programs for each.
Ability to translate technical solutions into outcome-based messaging for both technical and executive audiences.
TRAVEL REQUIRED:
Ability to travel up to 25%.
Apply Today
Join CloudWave and be part of a team that is making a real impact in healthcare—while investing in your growth and success. Apply now to start your journey with CloudWave.