Marketing Manager

I’m helping Sell Then Stay AZ find a top candidate to join their team full-time for the role of Marketing Manager . You'll own the entire marketing engine, driving growth and impact for homeowners in critical situations. Compensation: USD 1.2K - 4K/month Location: Remote (specific timezones) Mission of Sell Then Stay AZ: "Provide flexible real estate solutions that help Arizona homeowners access financial relief and unlock their home equity without having to move." What makes you a strong candidate: You have +5 years experience in Paid media. You are proficient in Vendor management, Meta Ads, Google Sheets, Digital marketing, Copywriting. English - Fully fluent Responsibilities and more: About Us Sell Then Stay AZ is an Arizona-based real estate company with a mission that actually matters. We help homeowners in hard situations — foreclosure, divorce, medical hardship, retirement — find the right path forward. Our flagship program is the sale-leaseback: homeowners sell their home, unlock their equity, and keep living in it as a renter. No moving truck. No displacement. Just breathing room. Our founder, Andy Griffin, has 25 years as a licensed Arizona real estate agent. We are a lean, fast-moving team scaling our marketing function entirely in-house. The Role We're looking for a senior, full-stack Marketing Manager to own the entire marketing engine — paid media, organic content, attribution, reporting, and creative. This is a leadership role, not an execution role. You know when to do the work yourself, when to brief a freelancer, and when to push back on the founder with data. You'll start with a structured 30-day ramp alongside our current agency, then take over channels one by one until you own everything. By the end of your first quarter, the agency is gone and you're running the show. What You'll Own Google Ads (Search + Display) — 4 active campaigns to inherit and optimize Meta Ads (Facebook + Instagram) — Conversions, Traffic, Lead Gen, Retargeting YouTube Ads — new channel launch this quarter Conversion tracking & pixel hygiene — Meta Pixel, GA4, Google Ads tags, UTM/CRM attribution Organic social calendar — short-form video across Facebook, Instagram, TikTok, LinkedIn, YouTube Shorts Ad copy, landing pages, and CRO — written in our brand voice: empathetic, direct, honest SMS & email nurture — strategy, sequences, and copy for MQL and long-term nurture tracks Weekly performance reporting — what moved, what didn't, what's next Vendor management — video editors, designers, photographers, SEO contractors You're a Fit If You Have 5–10 years of hands-on marketing experience, including paid media ownership Deep Meta Ads Manager experience (campaign build, optimization, reporting) Google Ads proficiency — Search, Display, bidding strategies, keyword management GA4 and conversion tracking expertise Intermediate Excel or Google Sheets skills (dashboards, pivot tables, charts) Strong written English — you can write copy that converts and sounds human Experience managing freelancers or outside vendors Working knowledge of HubSpot (reading pipelines and reports — not configuration) Nice to have: Windsor.ai, Supermetrics, or similar attribution tools. Canva or comparable design tool. Real estate or home services industry background. What Makes This Role Different You won't be buried in meetings or approvals. You'll have real ownership, real budget authority, and a founder who will get out of your way once trust is established. We work fast, we measure everything, and we don't do marketing theater. Details Location: Remote — Latin America (Colombia or Mexico City preferred) Employment: Full-time Reports to: Owner / Founder Experience: 5–10 years Compensation: Competitive USD, based on experience Start: As soon as the right person is found Your potential leader(s): Sell Then Stay AZ -