Marketing Manager

Marketing Manager at HealthCorps Remote About HealthCorps HealthCorps is a national non-profit committed to improving lives by addressing health challenges in communities through innovative programming in education, leadership, and service learning. We empower teens to become change agents within their families, schools, and neighborhoods. Our program is grounded in the understanding that limited access to health education can lead to a lifetime of social, emotional, and physical challenges. The Opportunity We're seeking a strategic, hands-on Marketing Manager to lead and evolve HealthCorps' marketing function. You'll serve as the organization's primary marketing lead, partnering closely with senior leadership to execute an integrated marketing strategy, managing external creative partners, and functioning as the communications hub for a distributed team. This role sits at the intersection of brand strategy and hands-on execution and comes with a high degree of autonomy and ownership. Who You Are You're a self-starter who thrives with autonomy, someone who can hit the ground running and execute without waiting for direction. You lead with curiosity, operate with a high degree of ownership, and are energized by the challenge of distilling complex messaging that moves people across multiple demographics and generations. Most importantly, you’re genuinely inspired by what we do. Our mission doesn’t just resonate with you, it motivates you, and that energy shows up in everything you create. What You'll Own Brand Execution & Identity: Serve as the steward of the HealthCorps brand. Implement and maintain visual identity guidelines, brand voice frameworks and modular messaging, ensuring consistency across all channels, stakeholders, and touchpoints. Content Strategy & Storytelling: Lead a mission-driven content strategy, partnering with field staff and mentors to pull completing stories and translate them into audience-specific content: social, newsletters, impact reports, pitch decks, and event collateral. Integrated Campaign Development & Execution: Architect and execute multi-channel marketing campaigns aligned to both programmatic goals (school partnership acquisition) and development objectives (donor cultivation and events). Manage owned, earned, and paid channels with a data-driven, audience-segmented approach. Digital Asset Management (DAM): Own and govern HealthCorps' content and asset library, including brand elements, photography, sponsor logos, and approved messaging, ensuring the right resources are accessible. Email Marketing & CRM Communications: Develop and execute an email strategy across all audience segments. Use list segmentations, A/B testing, and performance analytics to optimize engagement and drive donor and partner pipeline. Events & Sponsorship Marketing: Ensure cohesive brand execution across all events. Oversee collateral, signage, photography and videography, and serve as the primary marketing liaison with sponsor marketing teams. Analytics, Reporting & Optimization: Define and track KPIs across channels. Use web analytics, social insights, and email data to run continuous optimization cycles and actionable insights for leadership. Proficiency in SEO best practices expected. Marketing Intern Program Management: Provide strategic direction and oversight to HealthCorps' regional Marketing Intern Program, shaping the structure to generate fresh, authentic content material while offering meaningful mentorship to emerging marketers. Agency & Vendor Management: Source, brief, and manage external creative partners, ranging from designers to photographers and videographers to copywriters to produce high-quality work without a full in-house creative team. What We're Looking For Required 3-5 years of marketing experience spanning both strategic planning and hands-on execution Demonstrated success executing brand standards and enforcing brand consistency across a distributed or multi-site organization Proven track record designing and executing multi-channel marketing campaigns with measurable outcomes Strong analytical foundation with a clear sense of which metrics matter and how to use data to inform strategy, optimize performance, and demonstrate impact. Instinctive storyteller with the ability to spot a compelling narrative in the field, shape it for the right audience, and move it across channels Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, or similar), social media management tools, and content management systems Working knowledge of SEO best practices and web analytics (Google Analytics or equivalent) Comfort and curiosity with AI tools (Claude, Copilot, or similar) and a track record of using them to work smarter, move faster, and stretch limited resources further Experience sourcing, briefing, and managing external creative partners, such as designers, photographers, or videographers Strong project management skills; able to independently own multiple workstreams without losing momentum or detail Exceptional written communication skills across formats, from punchy social copy to long-form donor communications Genuine connection to our mission and a desire to spend time at school sites, understand what we do, and help us tell that story well Preferred Experience in a startup or lean-team environment where you've built and owned a marketing function — or a large corporate marketing team where you developed a strong foundational skill set and are now ready to own something independently Familiarity with Canva, Viva Engage, Bloomerang, or similar platforms Experience marketing to or partnering with corporate brands; understanding of how corporate social responsibility (CSR) and cause marketing budgets intersect with nonprofit partnerships is a meaningful differentiator Background in health, education, or youth-serving sectors Benefits Additional Position Details This is a full-time, salaried position that includes a comprehensive benefits package. The annual salary range for this role is $60,000–$75,000, with final compensation based on factors such as your experience, skills, and location. Because we operate across multiple states, compensation is aligned with applicable federal, state, and local requirements, including salary thresholds where applicable. Slight preference given to candidates that live in one of our hub areas: New York, NY, Philadelphia, PA, Pittsburgh, PA, Baltimore, MD, Cleveland, OH, Southwest OH, Oklahoma City, OK, Chickasaw, OK, Houston, TX, Phoenix, AZ, Tucson, AZ, Flagstaff, AZ, San Diego, CA, Los Angeles, CA, Inland Empire, CA or Oxnard, CA. This is a remote position, though occasional evening hours and some overnight travel throughout the year may be required. Benefits At HealthCorps, we believe our team members are our greatest asset. That’s why full-time employees enjoy a comprehensive benefits package designed to support your health, financial security, and overall well-being. Our offerings include: Generous Paid Time Off (PTO) to relax, recharge, and take care of what matters most Medical, Dental & Vision Insurance to keep you and your family healthy Life Insurance coverage for added peace of mind A 401(k) with company match to help you plan for the future Additional ancillary benefits tailored to fit your lifestyle and needs Plus, HealthCorps proudly recognizes and observes most federal holidays , giving you even more opportunities to rest and connect outside of work. HealthCorps, Inc. is an Equal Opportunity Employer. HealthCorps provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics, and in compliance with all state and federal law requirements. HealthCorps, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. HealthCorps, Inc. reserves the right to conduct background investigations and/or reference checks on all its potential employees. Your job offer is contingent upon a clearance of a background investigation and/or reference check. Note : HealthCorps reserves the right to assign additional duties, as needed. All HealthCorps employees are encouraged to be flexible and responsive to changes in scope of duties.