Marketing Manager

Lead growth marketing for a brand redefining feline veterinary care.

About CatsOnly Veterinary Services

CatsOnly isn’t just building hospitals. We’re leading a shift in veterinary medicine, one that makes feline-first care expected, respected, and replicated across the profession.

The CatsOnly philosophy is a species-first, emotionally intelligent, bond-centered model of veterinary care. Every detail of our space, our protocols, our words, and our hearts is designed around the Cat and their unbreakable bond with their Caregiver. We blend science, behavioral insight, and emotional intelligence to create experiences that feel safe, kind, and extraordinary.

As we launch our first hospital and prepare for the next, we are building the marketing function that will carry CatsOnly into a national network.

Your Role as Marketing Manager

As Marketing Manager, you will own day-to-day growth marketing execution and marketing operations at CatsOnly. You’ll lead Cat Parent acquisition across paid, owned, and earned channels; build and run integrated campaigns; own HubSpot and the CRM operating system; and translate CMO/CXO-set brand strategy into the campaigns, channels, and infrastructure that drive bookings and grow our hospital network.

This is a role for someone who thinks strategically, executes with urgency, and thrives in a high-autonomy environment where the work is meaningful and the bar is high. You’ll partner closely with the CMO/CXO and the Community Partnerships and Social Engagement Manager, and play a central role in shaping what species-first marketing looks like across veterinary medicine.

What You’ll Do

• Lead Cat Parent acquisition across Meta, TikTok, Google, YouTube, direct mail, email, and the CatsOnly website. Set targets, track performance, and iterate based on what the data says.

• Run integrated campaigns supporting hospital openings, seasonal activations, retention, and partner-driven growth. Own the timeline, the coordination, and the delivery.

• Own HubSpot end to end including list architecture, segmentation, automated workflows, attribution, and reporting. Coordinate Digitail booking URL tracking and source tagging across channels.

• Write and produce campaign copy, Cat Parent education materials, hospital launch collateral, and email content that reflect the CatsOnly voice.

• Track partner referrals through Digitail and HubSpot, giving the Community Partnerships and Social Engagement Manager and CMO/CXO clear visibility into what is working.

• Manage the website as a marketing and conversion asset, coordinating updates, content refreshes, and SEO improvements.

• Translate the PEACE Method™ and CatsOnly Care Journey™ into accessible, accurate, and resonant language for Cat Parents.

• Manage external creative vendors, freelancers, photographers, and printers; execute against the approved marketing budget.

Who You Are

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field required

• 5+ years of progressive marketing experience, preferably in healthcare, veterinary services, pet care, consumer brands, or multi-location service businesses

• Demonstrated experience executing integrated marketing campaigns across digital, content, email, and paid channels

• Hands-on experience with content development, email marketing, SEO, and paid digital media

• Comfortable in HubSpot or a similar marketing CRM, including list segmentation, automated workflows, and reporting

• Proven ability to manage external creative and digital partners, budgets, and project timelines

• Experience in a startup or growth-stage organization strongly preferred; comfortable building infrastructure while delivering results simultaneously

• Experience supporting brand launches, new location openings, or growth-stage marketing preferred

• Background in or adjacent to customer experience, journey design, or service design strongly preferred

• Thrives in a high-autonomy doer role, taking initiative without waiting for direction and energized by creating systems and playbooks that do not yet exist

• Valid driver’s license required

Core Competencies

• Manages Ambiguity

• Resourcefulness

• Customer Focus

• Collaborates

• Drives Results

• Plans and Aligns

What We Offer

• Competitive base salary range of $90,000 to $120,000, commensurate with experience

• Eligibility for performance bonus and early-stage equity participation

• Comprehensive medical, dental, and vision benefits

• Generous PTO, parental leave, and paid holidays

• Continuing education allowance and professional development support

• Remote-first work environment with quarterly travel to Denver and hospital locations

• A joyful, zero-drama, Cats-only culture built on emotional safety, intentionality, and respect

• The chance to shape what feline-first marketing looks like across the veterinary profession

Ready to Join the CatsOnly Movement?

If this sounds like the marketing role you’ve been waiting for, where your work shapes the future of feline veterinary care and your love for Cats is part of the job description, apply now.

VIsit https://catsonly.vet/corporate-careers to submit your resume and a brief cover letter sharing why CatsOnly is your next chapter.

CatsOnly Veterinary Services is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.